MMSC 338 - Non-Profit Public Relations

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring - Even

A study of the pragmatic application of Public Relations strategies and tactics as they apply to the non-profit (NPO) and non-governmental sectors (NGO). This course will include applied topics in relationship management with boards, employees and volunteers (internal), as well as external relationship management with donors and community stakeholders. Course may also include the study of applied PR strategies to NPO governance and management. Course includes regular travel to local and regional NPO offices. Taught in seminar format every other year.

Prerequisite(s): Junior standing and MMSC 326 and MMSC 327 or instructor’s approval.