MMSC 327 - Public Relations Techniques

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring

Examination of skills and techniques used in the practice of public relations, with particular attention given to writing for public relations, copy dissemination, media use and media network design. Techniques range across internal and external media, print, electronic and audiovisual media.

Prerequisite(s): ENGL 112 or ENGL 113