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MKTG 320 - Consumer Behavior
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
An analysis of consumer buying behavior, including attitudes, perception, learning, involvement, personality, culture and subculture, reference group and family influence and group communication. These are studied in the context of marketing decision-making, particularly decisions about market segmentation, product positioning, advertising and research.
Prerequisite(s): MKTG 301 .
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MKTG 330 - Advertising and Promotion Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Summer
Study of the theory and practice of advertising and other promotion mix elements as they relate to the development of an integrated marketing communication program. Application of advertising theory to current advertisements. Emphasis on the use of advertising and the promotion mix in developing marketing strategy from a managerial perspective.
Prerequisite(s): MKTG 301
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MKTG 340 - Logistics Supply Chain Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring, Summer
An introduction to logistics management. A study of the decisions involved in the flow and storage of goods, services and information from supplier to the end user. Topics include purchasing and materials management, transportation decisions, quality, customer satisfaction and the nature of relationships between firms within the channel of distribution.
Prerequisite(s): Junior standing.
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MKTG 350 - Service Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Summer - Even
A study of marketing concepts and the extension of the marketing management process beyond the traditional role in the physical products area. To develop an understanding of the creative translation required in the supplemental and core marketing mix for services. Emphasis on the development of marketing strategy and analysis of the distinctive aspects of service marketing, including the role of internal relationships.
Prerequisite(s): MKTG 301 .
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MKTG 360 - Marketing Research
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
A study of marketing research as an aid to marketing decision making. Emphasis will be placed on problem defining, data collection and analysis of data applied to the solution of marketing problems. Students are required to develop and present written marketing research reports and make oral presentations.
Prerequisite(s): Junior standing.
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MKTG 370 - Marketing International Travel Study
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: Not regularly offered. (as needed)
A combination of travel and study experiences designed to enrich students’ knowledge of International Marketing. Emphasizing the problems and decisions facing marketers of international businesses, the environment in which these businesses operate and ways of coordinating marketing in diverse markets. Particular emphasis is placed upon recognition of relevant cultural factors which affect marketer’s decisions. Topics, prerequisites and course requirements announced in advance.
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MKTG 372 - Sports Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Addresses the application of strategic marketing and the traditional “four Ps” of marketing (Product, Place, Promotion, Price) within the sports industry. Topics include an examination of internal and external forces that impact sports marketing strategy development, market research, sports consumers and target market selection decisions. Students may not receive credit for both MKTG 372 and MKTG 373.
Prerequisite(s): MKTG 301
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MKTG 375 - Travel and Tourism Marketing
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: As Needed
An examination of marketing applications within the travel and tourism industry. Topics include tourist market segmentation, intermediaries and distribution channels within travel and tourism, the tourism “product” (transportation, accommodations, attractions and entertainment, destinations) and service quality.
Prerequisite(s): MKTG 301 .
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MKTG 377 - Event Planning and Corporate Promotions
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Principles of events planning within organizations are discussed using a combination of lecture and real-world event planning projects. The course covers event definition, client expectation definition and refinement, design selection, site selection, planning and production timelines, and event management, as they apply to marketing and event promotions.
Prerequisite(s): Junior standing.
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MKTG 402 - Strategic Sales and Negotiation
Credit(s): 3
Lecture Hours: 3
When Offered: Fall, Spring Even Year
This course provides an in-depth study of sales strategies and complex negotiation techniques with specific emphasis on providing an ability to apply this knowledge in a real-world sales environment.
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MKTG 410 - International Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
Emphasis on the problems and decisions facing managers of international marketing across national boundaries, the environment in which international marketing takes place and ways of integrating and coordinating marketing programs in many diverse markets.
Prerequisite(s): MKTG 301 .
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MKTG 440 - Marketing, Business and Environmental Ethics
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
To develop the ability to recognize ethical issues in business and the interrelationship of business ethics and social responsibility. To present guidelines and a framework which is designed to identify and analyze ethical issues in organizations. To CRITICALLY assess the different ethical theories used in business decisions and to consider individual diversity of values. To examine the consequences of individual business ethical situations through VCR and case analysis.
Prerequisite(s): MKTG 301 .
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MKTG 450 - Business to Business Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Exploration of the environment that businesses operate within when marketing to other businesses or distribution channel members. Includes an emphasis on organizational purchasing behavior, the global nature of the business marketplace and the processes involved in understanding, creating and delivering value for business customers. Dynamics of the marketing mix, strategy development and buyer-seller relationships are studied within this environment. Application oriented through the use of case analysis and/or computer simulation. Emphasis on group work and communication skills.
Prerequisite(s): MKTG 301 .
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MKTG 460 - Social Media and Digital Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
An examination of the concepts, strategies and applications involved in social media and digital marketing, including social media strategy, planning, audits and metrics, advertising on social media, paid search and digital analytics. Measurability, accountability, list and database management and the integration of social media and digital marketing programs into the promotion mix and the marketing mix with an emphasis on marketing strategy.
Prerequisite(s): MKTG 205 , MKTG 301 .
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MKTG 465 - Strategic Marketing and Metrics
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Application of analytical skills and strategic perspectives using marketing metrics to address real-world questions, problems, and opportunities present in competitive marketing situations. An opportunity for students to track, measure, and assess real-world data using metric-based analysis to support decision-making regarding segmentation, targeting and positioning, satisfaction management, customer choice, customer profitability, product, pricing, distribution, and promotion decisions.
Prerequisite(s): MKTG 301 and senior standing.
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MKTG 470 - Marketing Channels
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
This course explains how to build, modify, and maintain efficient and effective channel structures and helps to improve ability to use the already acquired knowledge in practice using case study.
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MKTG 471-476 - Current Topics in Marketing
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: As Needed
Selected topics in marketing offered on an occasional basis.
Prerequisite(s): MKTG 301 .
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MKTG 480 - Internship in Marketing
Credit(s): 1-9
Lecture Hours: 1-9
Lab Hours: 0
When Offered: As Needed
Supervised work experience in business establishments, institutions, or other organizations matched to the student’s curriculum. May be repeated for up to a total of nine hours credit.
Prerequisite(s): Approval of the department chair and marketing faculty.
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MKTG 481 - Independent Study in Marketing
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: As Needed
Special research projects undertaken individually under the supervision of the faculty. Maximum credit available for independent study courses is six hours.
Prerequisite(s): Senior standing.
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MKTG 482 - Independent Study in Marketing
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: As Needed
Special research projects undertaken individually under the supervision of the faculty. Maximum credit available for independent study courses is six hours.
Prerequisite(s): Senior standing.
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MMSC 100 - Survey of Mass Media
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
A survey of the various fields of mass communications with emphasis on their structure, function, responsibilities, development and impact on society.
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MMSC 110 - Language Competency
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: Fall, Spring
A module-based overview of grammar, punctuation and word usage intended to build comprehensive language skills for use in the professional world. Must be successfully completed before taking any Communications writing courses. May not be repeated for credit.
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MMSC 200 - Introduction to Media Writing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
An examination of the nature of news, criteria for determining news, organization of factual information and changes in delivery methods of information in the news industry. Discussion and practice in writing leads, organizing stories, overcoming grammatical and spelling deficiencies, avoiding libel and writing a variety of news stories for converged news media outlets. This course is a prerequisite to all other journalism courses.
Prerequisite(s): Minimum grade of C in ENGL 111 and ability to type.
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MMSC 202 - Introduction to Strategic and Visual Communication
Credit(s): 1
When Offered: Fall, Spring
This short course explores strategic approaches to communication challenges, including how to match the right message to the right audience, and examines basic visual, verbal and digital tools in a modern context.
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MMSC 203 - Introduction to Mass Communication and Journalism
Credit(s): 1
When Offered: Fall, Spring
This short course explores the historical progression of mass communication and journalism with an emphasis on the professional development and direction of the news industry.
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MMSC 204 - Introduction to Broadcast & Digital Media
Credit(s): 1
When Offered: Fall, Spring
This short course explores broadcast and digital media with experience in writing and basic production concepts for radio, television and mobile platforms.
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MMSC 220 - Voice and Diction
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Study of the production of vocal tone and the articulation of vowels, consonants and diphthongs, with individual attention to developing an awareness and control of one’s own voice and language habits.
Prerequisite(s): Mass Media and Strategic Communication majors/minors or permission of instructor.
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MMSC 229 - Public Communication
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Study and application of communication theory through the preparation and delivery of video presentations utilizing appropriate technology and visual aids. Includes research and analysis of data and information addressing key communication presentation topics. This course is equivalent to MMSC 230 and is for students seeking online degree completion only. Instructor approval required.
Prerequisite(s): Minimum grade of C in ENGL 110 or ENGL 111 .
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MMSC 230 - Public Speaking
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Study and application of basic communication theory in the preparation and delivery of extemporaneous informative and persuasive speeches and in critical listening.
Prerequisite(s): Minimum grade of C in ENGL 111 .
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MMSC 230H - Honors Public Speaking
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
An introduction to public discourse for students in good standing in Honors Programs. The course will include the intensive study and application of communication theory in the preparation and delivery of extemporaneous informative and persuasive speeches and in critical listening. Limited enrollment.
Prerequisite(s): Minimum grade of C in ENGL 111 or ENGL 111H .
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MMSC 240 - Introduction to Media Design and Public Relations
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Introduction to the fundamentals of media design and public relations. The course includes instruction and practice in using media design and public relations to communicate with targeted audiences in a converged media environment. It includes an introduction to basic visual design skills and public relations writing styles for print, broadcast and the Web.
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MMSC 250 - Introduction to Broadcasting
Credit(s): 3
Lecture Hours: 3
Lab Hours: 1
When Offered: Fall, Spring
Introduction to radio and television fundamentals with lab experience in writing, performance and production for broadcast media.
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MMSC 260 - Intercultural Communication and Social Justice
Credit(s): 3
When Offered: Fall, Spring
This course examines foundational practices and processes of intercultural communication on topics that explore historical and contemporary social and cultural identities; privilege, power and oppression; representations of cultures and identities in popular media; nonverbal codes and cultural space; and the relationship between language and culture.
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MMSC 303 - Media Writing I
Credit(s): 3
When Offered: Fall, Spring
An overview of writing styles for print, online, and broadcast journalism and strategic communication with an emphasis on concisely shaping accurate information for multiple media formats. Discussion and practice in determining newsworthiness, understanding legal and ethical principles in mass media, and writing across the media landscape.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , and MMSC 204 or permission of instructor.
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MMSC 304 - Digital Media Production I
Credit(s): 3
When Offered: Fall, Spring
Fundamentals of videography, audio recording and photography for journalism and strategic communications. This course focuses on the use of mobile tools for digital storytelling.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , and MMSC 204 or permission of instructor.
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MMSC 305 - Copy Editing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Instruction and practice in editing and formatting copy for print and online media with an emphasis on word usage, content issues, style, and headline writing.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , and MMSC 204 or permission of instructor.
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MMSC 306 - Introduction to Research & Information Management
Credit(s): 3
When Offered: As needed
Introduction to formal and informal methods of collecting, analyzing, and presenting information and the use of research to develop informational and persuasive communication.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , and MMSC 204 or instructor permission.
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MMSC 311 - Interpersonal Communication
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Study and practical application of principles of communication in face-to-face human interactions. General communication, self-awareness, perception, conflict, listening and interviewing.
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MMSC 315 - Broadcast Media Writing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Strategic and applied practical application of writing for broadcast media. Emphasis will be placed on content creation for news, commercials, public service and promotional announcements. Writing projects will be assigned for radio, television and multimedia delivery.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , and MMSC 204 or permission of instructor.
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MMSC 320 - Writing Features
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring - Even
Techniques for writing feature articles for newspapers and magazines, both print and online. Study of markets and submission of students’ articles for publication. Photo ideas to accompany feature stories will also be discussed.
Prerequisite(s): MMSC 303 or permission of instructor.
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MMSC 321 - Principles of Media Design
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Introduction to the basic theories and practices of media design as it applies to both informative and persuasive media. This course will explore the processing of visual messages, basic theories of design and applications of media design.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , and MMSC 204 or permission of instructor.
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MMSC 322 - Basic Publication Design
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Pre-professional, hands-on experience in print and digital publication design with an emphasis on producing flyers, brochures, newsletters, magazines and other print media used by communications and media practitioners. Graphics, design and layout considerations are stressed.
Prerequisite(s): MMSC majors/minors or permission of instructor.
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MMSC 323 - Basic Web Design
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Introduction to Web design and development within mass communication. Also discussed are media-related topics and the use of the World Wide Web and the Internet by broadcasters, journalists and public relations and marketing communication practitioners.
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MMSC 326 - Principles of Public Relations
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Basic theories and practice in public relations as a communications tool of business, government and non-profit corporations.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , and MMSC 204 or permission of instructor.
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MMSC 327 - Public Relations Techniques
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Examination of skills and techniques used in the practice of public relations, with particular attention given to writing for public relations, copy dissemination, media use and media network design. Techniques range across internal and external media, print, electronic and audiovisual media.
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MMSC 328 - Public Relations Research
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Study of the process of public relations research for planning and evaluating programs of action, including programs of communication. Included: the role of evaluative research methodologies in public relations management.
Prerequisite(s): MMSC 326 .
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MMSC 329 - Public Relations Strategy and Implementation
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Examination of strategic planning and implementation in public relations administration, with case studies utilized in an effort to place the student in a managerial, decision-making role.
Prerequisite(s): MMSC 326 and MMSC 328 .
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MMSC 332 - Small Group Communication
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Study of systematic group communication with practical application through group participation. Communication theory and its application to small groups, small group theory, special discussion techniques and methods, group problem solving and decision making and parliamentary procedure.
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MMSC 334 - International Public Relations
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring - Odd
A study of the dynamics of international public relations, including the infrastructure of international companies and organizations and the management of their global reputations. It also analyzes the barriers involved in global business and processes involved in carrying out crisis and catastrophe communications at an international level. The course provides an opportunity for observation and field study in an international setting through visits to PR firms and organizations in other countries.
Prerequisite(s): Junior standing or permission of instructor.
Crosslisted With: MMSC 534
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MMSC 336 - Advanced Web and Multimedia Design
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
This course focuses on advanced Web design techniques including layout, graphics production, navigation, content management and the mobile Web. The course will also include an introduction to interactive and timeline-based multimedia applications.
Prerequisite(s): MMSC 323 or instructor’s approval.
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MMSC 337 - Argumentation and Debate
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
A performance-based course that focuses on critical thinking in which students are taught the basic theory and skills of argumentation and debate, argument assumption and design, and argument evaluation. It includes the use of reason and evidence, cross-examination, refutation, ethics and practice in academic debate.
Prerequisite(s): MMSC 230 or instructor’s approval.
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MMSC 337H - Honors Argumentation and Debate
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
An intensive, performance-based course that focuses on critical thinking in which students are immersed in the theory, practice and skills of argumentation and debate, argument assumption and design, and argument evaluation. It includes the use of reason and evidence, cross-examination, refutation, ethics and participation in an in-class academic debate tournament. For students in good standing in Honors Programs.
Prerequisite(s): MMSC 230 or instructor’s approval.
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MMSC 338 - Non-Profit Public Relations
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring - Even
A study of the pragmatic application of Public Relations strategies and tactics as they apply to the non-profit (NPO) and non-governmental sectors (NGO). This course will include applied topics in relationship management with boards, employees and volunteers (internal), as well as external relationship management with donors and community stakeholders. Course may also include the study of applied PR strategies to NPO governance and management. Course includes regular travel to local and regional NPO offices. Taught in seminar format every other year.
Prerequisite(s): Junior standing and MMSC 326 and MMSC 327 or instructor’s approval.
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MMSC 339 - Crisis Communication
Credit(s): 3
When Offered: Spring
A study of theories and research related to the management of risks and crises, with particular attention paid to the role of communication in crisis prevention, preparation, recognition, response and recovery. The course will include extensive examination of case studies as well as crisis simulations and exercises. Taught in seminar format each spring semester.
Prerequisite(s): MMSC 326 or instructor’s approval.
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MMSC 340 - Film Appreciation
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
A study of the development of the motion picture as a business and an art form from its earliest stages to the present. Particular emphasis on the technical, social and economic factors which have influenced motion picture development.
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MMSC 341 - Photojournalism
Credit(s): 3
Lecture Hours: 3
Lab Hours: 2
When Offered: Fall, Spring
Introductory and intermediate instruction in photographic techniques, digital darkroom workflow and caption-writing. Also includes an overview of film development and printing. Photographic assignments will give students experience in reporting with a still camera.
Prerequisite(s): MMSC 303 or permission of instructor.
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MMSC 341L - Communications Lab
Credit(s): 0
Lecture Hours: 0
Lab Hours: 2
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MMSC 350 - Radio Production
Credit(s): 3
Lecture Hours: 3
Lab Hours: 2
When Offered: Fall
Designed to provide advanced study in radio production. Emphasis on production of various types of radio programming, study of radio formats and advanced production techniques.
Prerequisite(s): MMSC 315 .
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MMSC 350L - Communications Lab
Credit(s): 0
Lecture Hours: 0
Lab Hours: 2
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MMSC 355 - Broadcast Performance
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Application of techniques to improve vocal processes, as it relates to broadcast delivery, to include practice in reading broadcast copy. Concentrated study of phasing, timing, vocal modulation, pronunciation, diction, articulation and resonance. The study of broadcast styles and integration of announcing and performance into both studio and remote broadcast productions. Special emphasis on vocal delivery in both radio and television performance.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , MMSC 204 and MMSC 230 .
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MMSC 356 - Communication in Professional Environments
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Study and practical application of voice and diction, interpersonal communication, group dynamics, and public communication in business and professional settings.
Prerequisite(s): MMSC 230 .
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MMSC 360 - Television Production
Credit(s): 3
Lecture Hours: 3
Lab Hours: 3
When Offered: Spring
An experience-oriented course based on the accepted theory and technique of television production. Emphasis on camera operation, audio, videotape, lighting, artistic design and special effects. Practical experience in entertainment, public affairs and sports programming.
Prerequisite(s): MMSC 304 and MMSC 315 .
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MMSC 363 - Digital Storytelling
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
This course explores the documentary genre, its artistic characteristics, storytelling effectiveness, and social/cultural themes related to this style of filmmaking. Students will focus on identifying and developing story ideas and implementing creative storytelling techniques into their projects. Each student will pitch, research and develop a topic for a short documentary (10 minutes) that he/she will fully produce. These films will be presented at a screening event on campus toward the end of the semester.
Prerequisite(s): MMSC 360 or instructor’s approval.
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MMSC 365 - Electronic Field Production
Credit(s): 3
Lecture Hours: 3
Lab Hours: 1
When Offered: As Needed
A study of and practical experience in the various aspects of small-format videotape and audio recording and editing procedures. Additionally, a survey of the applications of audio and video field production for commercial, corporate and noncommercial broadcast industries.
Prerequisite(s): MMSC 315 , MMSC 350 and MMSC 360 or permission of instructor.
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MMSC 365L - Communications Lab
Credit(s): 0
Lecture Hours: 0
Lab Hours: 1
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MMSC 370 - Broadcast News
Credit(s): 3
Lecture Hours: 3
Lab Hours: 3
When Offered: Fall
Writing, reporting and producing stories and newscasts for radio and television. Intensive field and lab work with electronic news gathering (ENG) cameras and editing equipment (both audio and video).
Prerequisite(s): MMSC 315 , MMSC 350 , and MMSC 360 or permission of instructor.
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MMSC 380 - Practicum in Strategic Communication
Credit(s): 1
Lecture Hours: 1
When Offered: Fall, Spring
A lecture/lab providing practical, supervised experience in public relations, media design, social media management, corporate communication or other areas within strategic communication. May be repeated for a maximum of 3 hours credit but may not replace the internship requirement for MMSC majors in the Strategic Communication & PR or Media Design & Digital Content Production concentrations. Times repeatable: 3
Prerequisite(s): Permission of instructor
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MMSC 381 - Practicum in Radio
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: Fall, Spring
A lecture/lab providing supervised experience in radio. May be repeated for a maximum of three hours credit.
Prerequisite(s): MMSC 350 or permission of instructor.
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MMSC 382 - Practicum in Television
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: Fall, Spring
A lecture/ lab providing supervised experience in television. May be repeated for a maximum of three hours credit.
Prerequisite(s): MMSC 360 or permission of instructor.
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MMSC 383 - Practicum in Journalism
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: Fall, Spring
A lecture/lab providing practical, supervised experience in editing, editorial writing, feature writing, newswriting, photojournalism, reporting and sports writing. May be repeated for a maximum of 3 hours credit.
Prerequisite(s): MMSC 303
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MMSC 394 - Special Topics in Writing [Topic Title]
Credit(s): 1-3
Lecture Hours: 1-3
When Offered: As needed
Intensive treatment of selected writing topics not found in the regular Mass Media & Strategic Communication curriculum. Course content varies from semester to semester. Course may be repeated for credit in different topics.
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MMSC 395 - Special Topics in Research and Information Management [Topic Title]
Credit(s): 1-3
Lecture Hours: 1-3
When Offered: As needed
Intensive treatment of selected research and information management topics not found in the regular Mass Media & Strategic Communication curriculum. Course content varies from semester to semester. Course may be repeated for credit in different topics.
Prerequisite(s): Completion of all MMSC Department major core requirements or permission of instructor.
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MMSC 396 - Special Topics in Audience and Strategy [Topic Title]
Credit(s): 1-3
Lecture Hours: 1-3
When Offered: As needed
Intensive treatment of selected audience and strategy topics not found in the regular Mass Media & Strategic Communication curriculum. Course content varies from semester to semester. Course may be repeated for credit in different topics.
Prerequisite(s): Completion of all MMSC Department major core requirements or permission of instructor.
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MMSC 397 - Special Topics in Production and Performance [Topic Title]
Credit(s): 1-3
Lecture Hours: 1-3
When Offered: As needed
Intensive treatment of selected production and performance topics not found in the regular Mass Media & Strategic Communication curriculum. Course content varies from semester to semester. Course may be repeated for credit in different topics.
Prerequisite(s): Completion of all MMSC Department major core requirements or permission of instructor.
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MMSC 398 - Special Topics in Professional Readiness [Topic Title]
Credit(s): 1-3
Lecture Hours: 1-3
When Offered: As needed
Intensive treatment of selected professional readiness topics not found in the regular Mass Media & Strategic Communication curriculum. Course content varies from semester to semester. Course may be repeated for credit in different topics.
Prerequisite(s): Completion of all MMSC Department major core requirements or permission of instructor.
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MMSC 399 - Special Topics in Communications
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Intensive treatment of selected topics not found in the regular Mass Media and Strategic Communication curriculum. Course content varies from semester to semester. Course may be repeated for credit in different topics.
Prerequisite(s): Completion of all Mass Media and Strategic Communication Department lower-division requirements or consent of instructor.
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MMSC 405 - Social Media Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
This course uses hands-on learning to examine the process of creating, implementing, and evaluating engaging social media programs; to learn current tools for managing social media; and to discuss factors involved in creating social media policies for organizations.
Crosslisted With: MMSC 605
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MMSC 410 - Advanced Media Design
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Advanced pre-professional, hands-on experience in media design. This project-related course will include instruction in the production of print and multimedia products. Students will use computer-authoring applications to prepare advanced publications, infographics and interactive multimedia presentations.
Prerequisite(s): MMSC 321 , MMSC 322 , MMSC 323 , and MMSC 341 .
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MMSC 420 - Broadcast Management and Sales
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
A study of the operation and management of radio and television stations and analysis of station management techniques, departmental organization and personnel practices. An examination of the sales process, the development of presentations and the role played by sales in broadcast stations.
Prerequisite(s): Junior standing, MMSC 350 and MMSC 360 .
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MMSC 425 - Strategic Communication Campaigns
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Examination and application of the principles of strategic communication campaign design. Students plan and design communication campaigns for a real client as a major component of the course. Topics cover the integrated use and design of traditional advertising, public relations, social, and non-traditional media to accomplish communication objectives.
Prerequisite(s): MMSC 110 , MMSC 202 , MMSC 203 , and MMSC 204 or permission of instructor.
Crosslisted With: COMM 625
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MMSC 455 - Digital Media Production for Corporate Environments
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Advanced production techniques in videography, sound recording, photography, and related media technology, including practical experience in producing, editing and distribution of media content. Students will learn to use digital production tools to produce work for professional purposes in public relations, journalism or broadcast that can be shown to audiences through multiple formats.
Crosslisted With: MMSC 655
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MMSC 460 - Broadcast Producing and Directing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 2
When Offered: As Needed
Theory and practice related to producing and directing television and radio programming. Emphasis on accepted directing methodology and the producer’s role in developing broadcast and corporate programming. Program development from initial concept through the completed program.
Prerequisite(s): MMSC 315 , MMSC 350 , and MMSC 360 or permission of instructor.
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MMSC 470 - Intercultural Communication
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring - Odd
Examines the relationships between culture and communication in local, national, and international contexts by focusing on group values, practices, and communicative behaviors as influenced by culture.
Prerequisite(s): MMSC 230 or consent of instructor.
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MMSC 471 - Independent Study
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
In-depth study of advanced communication principles or applied theory chosen by the student and approved by the instructor.
Prerequisite(s): Senior standing.
Crosslisted With: MMSC 671
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MMSC 475 - Internship in Communications
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Application of communication skills in a supervised assignment with a broadcast, print, public relations, corporate communications, media design, or other organization employing these skill sets. Student may or may not be paid.
Prerequisite(s): Senior standing and B average in MMSC courses.
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MMSC 491 - Communication Law and Ethics
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Examination of the constitutional underpinnings of freedom of expression and the limitations on such freedoms as enunciated by the U. S. Supreme Court. Students will focus particularly on libel, privacy, intellectual property, source protection, information gathering, obscenity, government regulation and the conflict between a free press and a fair trial. Students will also analyze and apply the ethical standards necessary for media integrity and credibility.
Prerequisite(s): Senior standing.
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MMSC 492 - Senior Seminar in Communications
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Examination of communication issues, theories, and world communication systems through research, discussion, writing and speaking. Each student will prepare a senior portfolio. This capstone course must be taken during senior’s final semester.
Prerequisite(s): MMSC majors only.
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MMSC 493 - Senior Portfolio
Credit(s): 1
When Offered: Fall, Spring
Students will prepare a portfolio of work that showcases skills for employers and demonstrates mastery of writing, research and information management, audience and strategy, production and performance, and professional readiness learning outcomes.
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MMSC 494 - Senior Seminar in MMSC
Credit(s): 2
When Offered: Fall, Spring
Examination of communication issues, theories, and global communication systems through research, discission, writing, and speaking. This capstone course must be taken during the senior’s final semester.
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Mathematics |
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MATH 100 - Essentials of Algebra I
Credit(s): 4
Lecture Hours: 3
Lab Hours: 2
When Offered: Fall, Spring
Functions and their graphs (including polynomial, rational, exponential, and logarithmic), exponents, roots, radicals, rational expression, factoring polynomials, zeroes of polynomials, solutions of linear and nonlinear equations and inequalities, systems of equations and inequalities, matrices and determinants, inverse functions. In order to proceed to MATH 110 , students must complete MATH 100 with a grade of C or better. MATH 100 may not be substituted for MATH 110 . MATH 100 cannot be used to satisfy the general education requirement. Credit may not be received for both MATH 100-MATH 110 and MATH 140 .
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MATH 110 - Essentials of Algebra II
Credit(s): 4
Lecture Hours: 3
Lab Hours: 2
When Offered: Fall, Spring
Functions and their graphs (including polynomial, rational, exponential, and logarithmic), exponents, roots, radicals, rational expression, factoring polynomials, zeroes of polynomials, solutions of linear and nonlinear equations and inequalities, systems of equations and inequalities, matrices and determinants, inverse functions. In order to proceed to MATH 110, students must complete MATH 100 with a grade of C or better. MATH 100 may not be substituted for MATH 110. MATH 100 cannot be used to satisfy the general education requirement. Credit may not be received for both MATH 100 -110 and MATH 140 .
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MATH 130 - The Nature of Mathematics
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Selected topics from algebra, geometry, number theory, logic, probability, statistics, management science, finance, computing and numerical techniques. Modeling and problem solving techniques will be illustrated to give students insight into what mathematics is, what mathematics attempts to accomplish and how mathematics is used to solve real life problems. May not be used to satisfy degree requirements for the B. S. degree. May not be taken for credit by any student who has successfully completed a higher-numbered mathematics course.
Prerequisite(s): One unit of high school geometry, two units of high school algebra, and a satisfactory score on the placement test OR completion of MATH 100 with a grade of C or better. .
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MATH 140 - Precalculus College Algebra
(TBR: MATH 1710)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Functions (e. g. , polynomial, exponential and logarithmic). Zeroes of polynomials. Solutions of systems of equations and inequalities. Selected topics from algebra such as matrices and determinants and arithmetic and geometric sequences. Credit may not be received for both MATH 140 and MATH 100 -110.
Prerequisite(s): Two units of high school algebra, and appropriate mathematics placement.
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MATH 160 - Calculus for Business and Life Sciences
(TBR: MATH 1830)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Average and instantaneous rates. The derivative and its application to curve tracing and max-min theory. Antiderivative, area under a curve, fundamental theorem. Natural logarithm and its application to interest, growth and decay.
Prerequisite(s): Appropriate mathematics placement or a grade of C or better in MATH 110 or MATH 140 or MATH 185 .
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MATH 170 - Precalculus Trigonometry
(TBR: MATH 1720)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Trigonometric functions, identities, graphs, equations, harmonic motion, trigonometric form of complex numbers, vectors, dot product, and conic sections. Applications of trigonometric functions. Credit may not be received for both MATH 170 and MATH 185 .
Prerequisite(s): EITHER two units of high school algebra, one unit of high school geometry, and appropriate mathematics placement OR completion of MATH 110 or MATH 140 with a grade of C or better.
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MATH 185 - Precalculus
Credit(s): 5
Lecture Hours: 5
Lab Hours: 0
When Offered: Fall, Spring
Algebraic properties of real numbers. Solutions of equations and inequalities. Logarithmic and exponential equations. Survey of conics. Trigonometric functions, identities, graphs and equations. Trigonometric applications. Credit may not be received for MATH 100 -MATH 110 or MATH 140 or MATH 170 after completing MATH 185 and credit may not be received for MATH 185 after completing MATH 100 -MATH 110 or MATH 140 or MATH 170 .
Prerequisite(s): Two units of high school algebra, one unit of high school geometry, and appropriate mathematics placement.
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MATH 191 - Principles of Mathematics
(TBR: MATH 1410-1420)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Algorithms for four basic operations, systems of whole numbers and integers. Relations and functions. Greatest common factor and least common multiple. Fractions, decimals, percent, ratio and proportion. Statistics and probability. Metric system, measurement, area, volume, informal plane and solid geometry. These are manipulative and activity based courses. Courses must be taken in sequence.
Prerequisite(s): MATH 100 -MATH 110 or MATH 140 or MATH 185 or MATH 251 .
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MATH 192 - Principles of Mathematics
(TBR: MATH 1410-1420)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Algorithms for four basic operations, systems of whole numbers and integers. Relations and functions. Greatest common factor and least common multiple. Fractions, decimals, percent, ratio and proportion. Statistics and probability. Metric system, measurement, area, volume, informal plane and solid geometry. These are manipulative and activity based courses. Courses must be taken in sequence.
Prerequisite(s): MATH 100 -MATH 110 or MATH 140 or MATH 185 or MATH 251 .
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MATH 210 - Elementary Statistics and Probability
(TBR: MATH 1530)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Descriptive measures, elementary probability, sampling, random variables. Discrete probability distributions, normal probability distributions and introduction to inference theory.
Prerequisite(s): MATH 100 -MATH 110 , or MATH 130 , or MATH 140 , or MATH 170 , or MATH 185 , or MATH 251 or appropriate mathematics placement.
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MATH 210H - Honors Elementary Statistics and Probability
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Descriptive measures, elementary probability, sampling, random variables. Discrete probability distributions, normal probability distributions and introduction to inference theory. Limited class size allowing in-depth discussions, projects, and presentations.
Prerequisite(s): MATH 140 , or MATH 170 , or MATH 185 , or MATH 251 , or appropriate mathematics placement; AND ACT composite score of 28 or above or departmental approval.
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