MKTG 205 - Business Tools and Technologies in Marketing

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Summer

Provides hands-on education in word processing, presentation, spreadsheet, social media, electronic communication, and other technologies involving product planning, distribution, promotion, and pricing. Students will learn the capabilities and efficiencies of these tools for analysis and for communicating with internal and external stakeholders. Specific emphasis will be placed on effective use of these technologies within a variety of professional marketing contexts.