2024-2025 Undergraduate Catalog - R 
    
    Dec 08, 2024  
2024-2025 Undergraduate Catalog - R

Mass Media and Strategic Communication: Broadcast & Multimedia Production Concentration (2421), B.M.M.S.C.


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Bachelor of Mass Media and Strategic Communication (B.M.M.S.C.) - Major in Mass Media and Strategic Communication (2420)


Mass Media and Strategic Communication (MMSC) majors are passionate about storytelling, enjoy creative problem-solving, and want to make a meaningful impact on society. Students work on real-world projects, create effective content, and engage with diverse audiences through print and digital communication channels. 

MMSC majors gain a broad foundation in mass media and strategic communication and develop specialized skills in one of the four concentrations. Students enhance their foundational skills and knowledge through the WRAPP (writing, research and information management, audience and strategy, production and performance, and professional readiness) electives within the major. This flexible framework allows students to choose from a range of courses that prepare them for their desired career path. 

Concentrations 

Students majoring in Mass Media and Strategic Communication may choose from four concentrations:  

  • Broadcast and Multimedia Production 
  • Journalism and Digital Communication 
  • Media Design and Digital Content Production 
  • Strategic Communication and Public Relations 

Broadcast and Multimedia Production 

Students in the Broadcast and Multimedia Production concentration learn video editing, audio production, and photography for broadcast journalism and corporate communications. Students gain practical experience working at WUTM FM 90.3 “The Hawk” - UT Martin’s award-winning, student-run campus radio station - and are responsible for not only reporting the news, but also interviewing people, writing articles, producing newscasts, programming the station, and broadcasting UT Martin and local high school sports. Students interested in television production gain experience with UTM-TV producing UT Martin athletic events that are broadcast on ESPN+. The skills learned in this concentration are highly valued by corporate and non-profit organizations producing videos, creating podcasts, and taking photographs.  

Career Opportunities 

Graduates find jobs in many areas including: 

  • broadcast journalism 
  • sports broadcasting 
  • video editing and production 
  • audio production 
  • podcasting 

 

General Education 

38 hours 

Major Core Requirements 

10 hours 

Concentration Courses 

63 hours 

Minor (optional) 

NA  

Electives (or other program requirements etc.) 

9 hours 

TOTAL 

120 hours 

 

Dr. Robert Nanney, Chair 
305 Gooch Hall 
731-881-7546 
fax 731-881-7550 
rnanney@utm.edu 

DEGREE REQUIREMENTS


  

  • 120 credit hours are required 
  • Minimum 30 credit hours completed at The University of Tennessee at Martin 
  • Minimum 36 credits in upper-division coursework (courses numbered 300-499) 
  • Minimum 60 credits earned at an accredited four-year institution required. 
  • A minimum overall GPA of 2.0 is required. 
  • A minimum institutional GPA of 2.0 is required. 
  • Must meet all General Education Requirements 
  • Must meet all Major Requirements 
  • A Minor is optional 
  • Must meet all Exit Exam Requirements 
    • General Education Exam 
    • Major Field Test / Exit Exam 
  • If a student is admitted to the University of Tennessee at Martin with documented entrance deficiencies OR is subject to mandatory placement requirements, then the student must meet those requirements.  

COURSEWORK REQUIRED FOR THE DEGREE


  

Note to students: Some degree programs include required courses for the major that are also options within the University-Wide General Education Requirements. If a student completes a course that simultaneously satisfies both a requirement for the major and a requirement for the University-Wide General Education Requirements, then the student may need to complete additional elective coursework in order to meet the minimum number of credit hours required for the degree. 

Major in Mass Media and Strategic Communication (82 credit hours)


Program-Specific Degree Requirements 

  • Minimum 36 credits in upper-division coursework (courses numbered 300-499) 
  • Minimum grade of C is required in all major courses 
  • Minor is optional 

Course Requirements


Foreign Language Requirement (3 hours) - Complete foreign language through 222; foreign language courses numbered 111 and 122 are prerequisites for 222 unless a student can test out of one or both courses. The foreign language prerequisite courses may count as the required 6 hours of university electives for the degree. 

University Electives (6 hours) - Complete six hours of courses not used to fulfill other degree requirements.  

Mass Media and Strategic Communication Core (10 hours) - All lower-division courses can be taken during the same semester. 

Concentration in Broadcast and Multimedia Production


WRAPP Electives (39 hours)


Required courses for the concentration cannot be used as WRAPP electives. 

Writing Electives

Choose 6 hours of adviser-approved MMSC writing courses from the list below, depending on career goals. Students can also choose other department-approved writing courses outside of MMSC. All prerequisites must be met for selected elective courses. 

Research and Information Management Electives

Choose 3 hours of adviser-approved MMSC research and information management courses from the list below, depending on career goals. Students can also choose other department-approved research and information management courses outside of MMSC. All prerequisites must be met for selected elective courses. 

Audience and Strategy Electives

Choose 6 hours of adviser-approved MMSC audience and strategy courses from the list below, depending on career goals. Students can also choose other department-approved audience and strategy courses outside of MMSC. All prerequisites must be met for selected elective courses. 

Production and Performance Electives

Choose 18 hours of adviser-approved MMSC production and performance courses from the list below, depending on career goals. Students can also choose other department-approved production and performance courses outside of MMSC. All prerequisites must be met for selected elective courses. 

Professional Readiness Electives

Choose 6 hours of adviser-approved MMSC professional readiness courses from the list below, depending on career goals. Students can also choose other department-approved professional readiness courses outside of MMSC. All prerequisites must be met for selected elective courses. Travel study courses approved by the department may count toward the Professional Readiness requirement. Must include at least 3 hours of MMSC 381 or MMSC 382. 

Professional Enhancement Electives (9 hours)

To gain additional knowledge or training, students will complete 9 hours of adviser-approved courses within one of the broad areas listed below. No more than six hours may be applied at the 100 and 200 levels. All prerequisites must be met for selected elective courses. 

  • Business 
  • Agriculture & Natural Resources 
  • Family & Consumer Sciences 
  • Humanities 
  • Foreign Language 
  • Fine Arts 
  • Behavioral Sciences 
  • Specialized Area of Study 

A minor is allowed, but not required, for MMSC majors. However, students choosing to pursue a minor or certificate outside the department can count up to 15 hours of WRAPP and Professional Enhancement electives toward the requirements. 

MMSC also offers a minor for students majoring in other academic disciplines. 

   

ADDITIONAL NOTES:


  • MMSC majors have the option to pursue a dual concentration within the Department of Mass Media and Strategic Communication. Students wishing to pursue dual concentrations within MMSC must complete the requirements for both concentrations. Dual concentrations must utilize the same catalog year and be completed concurrently prior to graduation. At least 12 hours must be unique to each concentration. 

  • The Department of Mass Media and Strategic Communication accepts the Tennessee Transfer Pathway Associate of Arts and Associate of Science degrees in Communication Studies and Mass Communication. 

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