Marketing: Strategic Marketing Concentration (4621), B.S.B.A.

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Course Requirements for Strategic Marketing Concentration:

Upper Division Marketing Electives (15 Hours)

Choose 15 hours from any 300-level or 400-level Marketing courses.

Upper Division Business Electives (6 Hours)

Choose 6 hours from any 300-level or 400-level courses chosen from Accounting, Business Administration, Business Law, Economics, Finance, Information Systems, Management, Marketing, and/or Sport Management. Courses chosen to satisfy the 15 hours of upper division marketing electives will not count toward the 6 hours of business electives.

Total Hours (21)

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