Strategic Communication & Public Relations Concentration (2424)

Concentration Requirements (18 hours)

COMM 326 - Principles of Public Relations Credit(s): 3
COMM 327 - Public Relations Techniques Credit(s): 3
COMM 329 - Public Relations Strategy and Implementation Credit(s): 3
COMM 425 - Strategic Communication Campaigns Credit(s): 3
COMM 491 - Communication Law and Ethics Credit(s): 3
COMM 493 - Senior Portfolio Credit(s): 1
COMM 494 - Senior Seminar in MMSC Credit(s): 2

WRAPP Electives (36 hours)

Writing Electives

6 hours from

COMM 200 - Introduction to Media Writing Credit(s): 3
COMM 320 - Writing Features Credit(s): 3
COMM 363 - Documentary Storytelling Credit(s): 3
ENGL 325 - Technical Communications Credit(s): 3
THEA 390 - Playwriting Credit(s): 3
or other department-approved writing courses.

Research and Information Management Electives

3 hours from

COMM 306 - Introduction to Research & Information Management Credit(s): 3
COMM 328 - Public Relations Research Credit(s): 3
MKTG 360 - Marketing Research Credit(s): 3
PSYC 418 - Advanced Research Methods Credit(s): 3
SOC 318 - Social Research Methods Credit(s): 3
or other department-approved research courses.
- Must include three hours from COMM 328

Audience and Strategy Electives

6 hours from

COMM 100 - Survey of Mass Media Credit(s): 3
COMM 240 - Introduction to Media Design and Public Relations Credit(s): 3
COMM 311 - Interpersonal Communication Credit(s): 3
COMM 332 - Small Group Communication Credit(s): 3
COMM 337 - Argumentation and Debate Credit(s): 3
COMM 339 - Crisis Communication Credit(s): 3
COMM 340 - Film Appreciation Credit(s): 3
COMM 356 - Communication in Professional Environments Credit(s): 3
COMM 405 - Social Media Management Credit(s): 3
(COMM 605)
COMM 420 - Broadcast Management and Sales Credit(s): 3
COMM 470 - Intercultural Communication Credit(s): 3
HIST 302 - Introduction to Public History Credit(s): 3
MKTG 301 - Principles of Marketing Credit(s): 3
or other department-approved audience or strategy courses.

Production and Performance Electives

18 hours from any of the following courses:

Broadcast Production and Performance:
COMM 250 - Introduction to Broadcasting Credit(s): 3
COMM 355 - Broadcast Performance Credit(s): 3
COMM 356 - Communication in Professional Environments Credit(s): 3
COMM 363 - Documentary Storytelling Credit(s): 3
COMM 365 - Electronic Field Production Credit(s): 3
COMM 370 - Broadcast News Credit(s): 3
COMM 455 - Digital Media Production for Corporate Environments Credit(s): 3
COMM 460 - Broadcast Producing and Directing Credit(s): 3
THEA 320 - Voice for the Actor Credit(s): 3
or other department-approved production or performance courses.

Media Design and Digital Content Production:
COMM 321 - Principles of Media Design Credit(s): 3
COMM 323 - Basic Web Design Credit(s): 3
COMM 336 - Advanced Web and Multimedia Design Credit(s): 3
COMM 340 - Film Appreciation Credit(s): 3
COMM 341 - Photojournalism Credit(s): 3
COMM 410 - Advanced Media Design Credit(s): 3
CSCI 201 - Introduction to Computer Applications Credit(s): 3
CSCI 220 - Introduction to Computer Science Credit(s): 3
OR
CSCI 221 - Programming Concepts and Problem Solving I Credit(s): 3
GDES 340 - 3D Modeling and Computer Graphics 2 Credit(s): 3
GDES 345 - Digital Photography Credit(s): 3
GDES 425 - Interactive Multimedia Credit(s): 3
GDES 435 - Advertising Design Credit(s): 3
or other department-approved design or content production courses.

Professional Readiness Electives

6 hours from

COMM 381 - Practicum in Radio Credit(s): 1
COMM 382 - Practicum in Television Credit(s): 1
COMM 383 - Practicum in Journalism Credit(s): 1
COMM 399 - Special Topics in Communications Credit(s): 3
COMM 420 - Broadcast Management and Sales Credit(s): 3
COMM 471 - Independent Study Credit(s): 3
(COMM 671)
COMM 475 - Internship in Communications Credit(s): 3
HIST 450 - Public History Internship Credit(s): 3-6
or other department-approved courses. Travel study courses approved by the department may count toward the Professional Readiness requirement.
- Must include 3 hours of COMM 475

Professional Enhancement Electives (9 hours)

Choose 9 hours from any COMM courses not used as WRAPP electives or adviser-approved courses outside the department that provide additional knowledge or training. No more than six hours may be applied at the 100 and 200 levels.