MMSC 425 - Strategic Communication Campaigns

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring

Examination and application of the principles of strategic communication campaign design. Students plan and design communication campaigns for a real client as a major component of the course. Topics cover the integrated use and design of traditional advertising, public relations, social, and non-traditional media to accomplish communication objectives.

Prerequisite(s): MMSC 245, MMSC 326, MMSC 327, MMSC 328, and MMSC 329 or permission of instructor
Crosslisted With: MMSC 625