MMSC 245 - Introduction to Strategic Campaigns

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed

Introduction to the fundamentals, principles, and practices of strategic campaigns. The course guides students through the core steps of campaign planning, including research, audience analysis, setting objectives, developing strategies and tactics, implementation, and evaluation, while emphasizing the creation of clear and effective communication messages to inform, influence, or engage target audiences. This course provides a foundation for advanced study and professional application across diverse fields.