MMSC 329 - Public Relations Strategy and Implementation

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall

Examination of strategic planning and implementation in public relations administration, with case studies utilized in an effort to place the student in a managerial, decision-making role. Creation of campaigns utilizing research, objectives, programming and evaluations.

Prerequisite(s): MMSC 245, MMSC 306, MMSC 326 or permission of instructor