MMSC 344 - Visual Branding and Identity Design

Credit(s): 3
Lecture Hours: 3
When Offered: As Needed

Examine the role of visual branding and identity design in strategic communication. Learn how communication strategy, visual design elements, and design theory are used to create a visual identity that communicates a brand’s story. Gain hands-on practice through design workshops and projects.

Prerequisite(s): MMSC 321 or GDES 220