MKTG 465 - Strategic Marketing and Metrics

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring

Application of analytical skills and strategic perspectives using marketing metrics to address real-world questions, problems, and opportunities present in competitive marketing situations. An opportunity for students to track, measure, and assess real-world data using metric-based analysis to support decision-making regarding segmentation, targeting and positioning, satisfaction management, customer choice, customer profitability, product, pricing, distribution, and promotion decisions.

Prerequisite(s): MKTG 301 and senior standing.