MKTG 460 - Social Media and Digital Marketing

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed

An examination of the concepts, strategies and applications involved in social media and digital marketing, including social media strategy, planning, audits and metrics, advertising on social media, paid search and digital analytics. Measurability, accountability, list and database management and the integration of social media and digital marketing programs into the promotion mix and the marketing mix with an emphasis on marketing strategy.

Prerequisite(s): MKTG 205, MKTG 301.