MKTG 375 - Travel and Tourism Marketing

Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: As Needed

An examination of marketing applications within the travel and tourism industry. Topics include tourist market segmentation, intermediaries and distribution channels within travel and tourism, the tourism “product” (transportation, accommodations, attractions and entertainment, destinations) and service quality.

Prerequisite(s): MKTG 301.