MMSC 334 - International Public Relations

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed

A study of the dynamics of international public relations, focusing on the integral role of cultural communication in shaping strategic messaging and campaigns across diverse global contexts. Emphasizing cultural nuances, it teaches students to engage effectively with diverse stakeholders, manage internal messaging within multinational organizations, and craft impactful messages for a wider audience, considering cultural sensitivities. Through audience analysis and real-world case studies, including visits to global PR firms, the course equips students with practical skills for managing global reputations and navigating the complexities of communication in an international business context.

Prerequisite(s): Junior standing or permission of instructor.
Crosslisted With: MMSC 534