MMSC 328 - Public Relations Research

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall

Study of the process of public relations research for planning and evaluating programs of action, including programs of communication. Included: the role of evaluative research methodologies in public relations management.

Prerequisite(s): MMSC 306; may be taken concurrently with MMSC 326