HIED 711 - Recruitment, Retention, and Strategic Enrollment Management

Credit(s): 3
When Offered: As needed

An overview of the field of enrollment management focused on the marketing, communications, recruitment, orientation and retention of college students. It examines how enrollment management shapes institutional policy and decisions including budgets, personnel, academic programs and new initiatives. Students will engage in the review of actual enrollment plans and the creation of a strategic enrollment management (SEM) plan for an institution of higher learning.