MKTG 710 - Marketing Strategy

Credit(s): 3
Lecture Hours: 3
When Offered: Fall

This course is a seminar in history of marketing thought and current perspectives with managerial application. Topics will include marketing theory and philosophy, the creation of value through integrating the conception, production, distribution and exchange of goods, services and ideas, marketing planning, market identification and environments, product strategy, price strategy, channels strategy, promotional strategy and marketing assessment and control.