2022-23 Graduate Catalog 
    
    May 11, 2024  
2022-23 Graduate Catalog [ARCHIVED CATALOG]

AGEC 705 - Advanced Agricultural Marketing


Credit(s): 3
Lecture Hours: 3
Lab Hours: 3
When Offered: As Needed

Analytical and empirical treatment of consumer behavior related to food and fiber commodities. Specific topics include creating customer value, market penetration strategies, product positioning, vertical and horizontal integration and market growth.