2022-23 Undergraduate Catalog [ARCHIVED CATALOG]
Course Descriptions
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Course descriptions are listed alphabetically by discipline name. The discipline abbreviation appears in parentheses immediately after the discipline name. The Schedule of Courses issued each semester by the Office of Academic Records lists courses alphabetically by discipline abbreviation, not discipline name. See the following table for a list of all disciplines listed alphabetically by discipline abbreviation.
Courses are offered in rotation. The frequency of course offerings is designated by (F) for fall semester, (Sp) for spring semester, (Su) for summer semester, or (as needed). If a course is offered only in odd or even numbered years, the designation will include -odd or -even. Frequency designations are located in Courses Offered by the Department at the end of each departmental section.
Courses taken for Graduate Credit (numbered 500 or above) have additional requirements for completion with graduate credit. Graduate students will be expected to perform at a more rigorous level. Additional content will be required. Graduate students will be expected to complete additional projects.
Modern Foreign Language courses designated as Elementary or Intermediate must be taken and passed in sequence. Placement tests are given in the Department Office, upon request, to students with prior experience with French, German, or Spanish in order to place them at an appropriate level.
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International Studies |
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INST 485 - International Studies Senior Capstone
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
A capstone course in the International Studies major. Designed to help students show their understanding and evaluation of contemporary world issues and reflect on their achievements and goals in the major. Students will have readings, presentations and a major paper.
Prerequisite(s): Senior standing.
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Japanese |
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JAPN 111 - Elementary Japanese
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
An introductory course emphasizing listening, speaking, reading and writing. May be used to remove a language deficiency or for students with no prior experience in the language.
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JAPN 122 - Elementary Japanese
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
An introductory course emphasizing listening, speaking, reading and writing.
Prerequisite(s): JAPN 111 or the equivalent as determined by the department.
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JAPN 222 - Intermediate Japanese
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Grammar review, reading, writing and conversation.
Prerequisite(s): JAPN 122 or equivalent as determined by the department.
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JAPN 250 - Japan Today: The People and Culture of Japan
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
An interdisciplinary study of Japan today, with emphasis on the life-styles, customs, mentality and overall culture of the Japanese people. Discussion of current trends in politics, education, media, religion, literature and the arts (including popular culture), especially as they illustrate important cultural values and attitudes. Consideration of the attitudes of Americans towards the Japanese people and vice versa. Taught in English.
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JAPN 300 - Intensive Conversation in a Foreign Country
Credit(s): 3
When Offered: As needed
In-residence training in the foreign language of the area visited. The course elected must be approved in advance by the Chair of the Department of English and Modern Foreign Languages.
Prerequisite(s): JAPN 222 or equivalent.
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JAPN 315 - Intensive Reading in Japanese
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Emphasizes receptive skills. Readings from formal to informal written texts. Selection of contemporary written materials, including literary works, poetry and original texts from magazines, as well as newspapers, instructional business materials and technical explanations.
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JAPN 341 - Advanced Conversation
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Emphasizes conversational skills. Oral practice to extend range of topics, vocabulary, fluency and conversational strategies. Study of the phonetic system of the Japanese language and exercises to improve pronunciation. Grammar appropriate for oral Japanese. Discussions utilizing reading and electronic media such as videos and the Internet. Heritage speakers and those with near-native abilities in Japanese are not eligible to take this course.
Prerequisite(s): JAPN 222 or instructor’s approval.
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JAPN 342 - Advanced Composition
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Emphasizes composition skills, Written practice to extend range of topics, vocabulary, fluency and compositional strategies. Grammar and stylistics appropriate for written Japanese. Practice writing expository and creative prose, translations as well as use of Internet discussion lists. Emphasis on the customs, mentality and contemporary culture of Japan.
Prerequisite(s): JAPN 222 or instructor’s approval.
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JAPN 360 - Studies Abroad
Credit(s): 3
When Offered: As Needed
In-residence study of the literature, language, or civilization of the area visited. Relevant field trips. Must be approved in advance by the Chair of the Department of Modern Foreign Languages.
Prerequisite(s): JAPN 222 or department approval.
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JAPN 370 - Travel Study [Topic Title]
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: Not regularly offered. (as needed)
a combination of travel and study experiences in the U. S. or abroad designed to enrich students’ knowledge of the target foreign language and culture. May be taught as an organized study tour under faculty supervision or as an independent travel and study project with prior department approval. Topics, prerequisites and course requirements announced in advance. Students may repeat course with change of topic for a maximum of six hours credit. Chair of the Department of Modern Foreign Languages approval must be obtained for travel-study courses to count toward minor, major, or Recognition of Proficiency.
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JAPN 401 - Foreign Language Internship
Credit(s): 3
When Offered: As needed
Utilization of the target foreign language in a monitored work environment. Appropriate placements may be found locally, nationally, or abroad. Students may or may not be paid. Evaluation by both supervising instructor and on-the-job supervisor. Chair of the Department of English and Modern Foreign Languages approval must be obtained for internships to count towards minor, major, or Recognition of Proficiency.
Prerequisite(s)/Corequisite(s): JAPN 341 or JAPN 342 .
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JAPN 495 - Topics in Japanese Language, Literature, or Civilization
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: Not regularly offered. (as needed)
Study of selected aspects of Japanese language, literature, or civilization. Taught in Japanese. Topics and prerequisites announced in course schedule. Students may repeat course with change of topic. Only six hours of topics courses may count towards a minor or recognition of proficiency.
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JAPN 496 - Topics in Japanese Language, Literature, or Civilization
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: Not regularly offered. (as needed)
Study of selected aspects of Japanese language, literature, or civilization. Taught in Japanese. Topics and prerequisites announced in course schedule. Students may repeat course with change of topic. Only six hours of topics courses may count towards a minor or recognition of proficiency.
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Leadership |
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LDSP 321 - People, Power, and Change
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Analysis of social and scientific leaders. Special focus shall be placed on resources, innovation, control, power, influence, and the role ideas play in cultural development. Students will combine selected readings, films, and lecture materials to better grasp fundamentals of leadership. This academic approach to the study and researching of leadership will provide students with a firm understanding of the subject matter as well as an appreciation for the opportunities all challenges supply. Emphasis will additionally be placed on individual leadership development within our modern and emerging American political-economic environment.
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LDSP 322 - Leadership: Theory, Innovation and Policy
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
This course provides a practical introduction to leadership. Special emphasis and understanding will be placed on the nature of leadership, understanding the theories behind their current and future political and economic environments, individualism vs. narcissism, researching the will and will power, free will and determinism, action and consequences, enthusiasm, honesty, liberty and responsibility, self-presentation and attitude, interpersonal relationships, creativity, and technology and advancement. Students will culminate this knowledge in regard to leading within their social, political and economic environment. Development of unique personal leadership initiatives within their discipline through research and design of a strategic leadership plan of action.
Prerequisite(s): LDSP 321 or consent of instructor.
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LDSP 323 - Leadership: Global and Local
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
This course will offer students a comprehensive understanding of globalization and the modernization process. Comparisons between underdeveloped parts of the United States and other underdeveloped parts of the world will be made. Students will develop a firm understanding of what liberties they have as well as what resources are available and needed in a competitive global environment. Special focus will be placed upon culture, community, creativity, capitalism, and democracy, as well as the role of traditional and emergent leaders.
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LDSP 410 - Leadership Applications
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
This course will explore a variety of leadership principles and theories with heavy emphasis on application of leadership theories, including, but not limited to: personal leadership development, characteristics of effective leaders, leadership styles, leadership in group and team settings, conflict resolution, ethics, and leadership obstacles.
Prerequisite(s): Junior standing or permission of instructor.
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Library Studies |
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LIBS 414 - Librarianship and the Administration of the School Library and Media Center
Credit(s): 2
Lecture Hours: 2
Lab Hours: 0
When Offered: As Needed
An introduction to the history and rules of libraries, media and information centers; consideration of the nature of the discipline of library and information science; current professional issues. Organization, services, functions and administration of the school media center.
Crosslisted With: LIBS 614
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LIBS 425 - Technical Services I
Credit(s): 2
Lecture Hours: 2
Lab Hours: 0
When Offered: As Needed
Technical services, principles and techniques for operating a school library. Includes acquisitions, basic manual and computer cataloging using the Dewey decimal system, structures and use of library catalogs and basic subject organization.
Crosslisted With: LIBS 625
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LIBS 426 - Technical Services II
Credit(s): 2
Lecture Hours: 2
Lab Hours: 0
When Offered: As Needed
Introduction to cataloging systems other than the Dewey decimal system, including the Library of Congress system, development of library records, vertical file, computer and manual cataloging of non-print materials, the development of policy statements, collection evaluation and weeding.
Crosslisted With: LIBS 626
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LIBS 433 - Information Resources and Services
Credit(s): 2
Lecture Hours: 2
Lab Hours: 0
When Offered: As Needed
Nature of information resources and reference services; study of all types of these materials in specific fields for schools and community use; content, evaluation, organization and utilization.
Crosslisted With: LIBS 633
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LIBS 451 - Children’s Literature
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Survey of the history of children’s literature and examination of materials suitable for children in grades K-9 to use for leisure time or classroom activities. Criteria for selecting books, magazines, recordings, films, videos and computer software. Story telling and other strategies for developing appreciation of literature.
Crosslisted With: LIBS 651
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LIBS 452 - Books and Non-Print Materials for Adolescents and Adults
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
A survey and examination and study of print and non-print materials suitable for young adults in grades 5-12 with an emphasis on developing these materials for practical use in the classroom for leisure time or classroom activities and for adults’ recreational and informational activities. Criteria for selecting books, magazines, recordings, films, videos and computer software. Strategies for encouraging literacy and principles of materials selection.
Crosslisted With: LIBS 652
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LIBS 475 - Introduction to Educational Media: Materials, Techniques and Preparation
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Designed to introduce prospective teachers to the problems of educational communication, the materials for use and the significant characteristics of these materials and competencies necessary for effective use of the media and technology. Special emphasis given to preparation of media materials.
Crosslisted With: LIBS 675
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LIBS 476 - Advanced Educational Media Production
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
The theory, art and technology of planning and producing visual and auditory materials for instruction. Emphasizes advanced production techniques for transparencies, slides, audio tape, graphics and video. Culminates in the production of multi-media self-instructional learning package.
Crosslisted With: LIBS 676
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Management |
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MGT 300 - Management and Behavior
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
This is a study of managerial functions and decision-making and how these affect human behavior within organizations. This course also includes consideration of organizational structure and organizational dynamics relative to the environments.
Prerequisite(s): MATH 110 or higher; ECON 201 or ECON 202 ; have earned a minimum of 45 hours credit.
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MGT 301 - Organization and Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Management processes and functions in manufacturing and service organizations. Analysis of organization structure, management practices of planning and control. Motivation and leadership practices. Introduction to techniques and tools of decision processes. Students are required to write case reports and give oral presentations.
Prerequisite(s): ECON 201 or ECON 202 ; ACCT 201 or 300.
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MGT 303 - Organizational Behavior and Theory
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
An advanced study of analyzing, directing and changing organizational structure and organizational dynamics relative to the environment.
Prerequisite(s): MGT 300 or MGT 301 .
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MGT 304 - Introduction to Entrepreneurship
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
This course provides the student with fundamentals of entrepreneurship and covers the entrepreneurial process from conception to harvest of the new venture. The student will be involved in writing a business plan. It concentrates on identifying the attributes of entrepreneurs, the process of searching for opportunities, evaluating the viability of a new venture, financing, starting and operating the new venture.
Prerequisite(s): Junior standing or instructor’s permission.
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MGT 305 - Creativity and Innovation
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Intensive practice in the use of contemporary approaches to the creative process, including use of proven aids for developing innovative ideas. The generation of creative designs of products, processes and services with emphasis on commercial applications is stressed. Considerable emphasis on intellectual contribution that can be patented or copyrighted.
Prerequisite(s): Junior standing.
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MGT 307 - Small and Family Operated Businesses
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Course is designed for students interested in the issues, problems and unique concerns of family business involvement and management. Cases, videos, readings and guest lectures focus on critical aspects of family business management. Course is organized around the following themes: understanding the family business systems theory, culture and stages of evolution; individual development and career planning; management of family structure, conflicts and relationships; and organizational issues including succession and estate planning, strategic planning and formalizing the firm.
Prerequisite(s): Junior standing or instructor’s permission.
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MGT 310 - Operations Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
Management of business transformation processes. A survey of the basic concepts, principles and practices involved in the design, implementation, operation and control of business processes (operations) in contemporary business organizations. Emphasis is placed on the integration of the operation function with other disciplines to foster achievement of strategic and tactical goals in both manufacturing and service organizations. Topical coverage includes operations strategy, product/service design, process design, contemporary quality management, forecasting, capacity planning, facility location and layout, work design and scheduling, production planning and control with a broad emphasis on goal-driven process and productivity management and quality management.
Prerequisite(s): MATH 210 and either MGT 300 or MGT 301 , or ENGR 311 and Instructor Approval.
Crosslisted With: INEG 310
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MGT 312 - Introduction to Management Science
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Introduction to quantitative methods used in business decision making. Topical coverage includes mathematical programming, dynamic and network programming, multi-objective decision modeling, decision theory, simulation, inventory models and waiting lines. Computer software will be used to analyze application problems in business and economics.
Prerequisite(s): CSCI 201 and MGT 310 , or INEG 310 .
Crosslisted With: INEG 312
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MGT 320 - Data Analysis for Managerial Decision Making
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Summer
Managerial decision making is emphasized based on the detection and evaluation of patterns in multiple factor databases related to particular managerial problems. Given the nature of the data, appropriate hypothesis tests and statistical tests of hypotheses will be applied including regression and correlation analysis, analysis of variance, crosstabs and multivariate regression. Use of standard computer programs to analyze the data will be incorporated.
Prerequisite(s): MATH 210 or equivalent.
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MGT 330 - Process Control and Improvement
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
A methodology for selecting, defining, measuring, stabilizing, evaluating and improving both production and service processes is presented. A variety of analytical methods are utilized in the sequence of instruction including the seven simple tools of quality, metrology, SPC, process capability analysis and experimental design.
Prerequisite(s): Junior standing.
Crosslisted With: INEG 330
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MGT 340 - Labor Relations Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
An analysis of the relationship between management of private and public sector enterprises and labor organizations. The examination of the development, government and functions of labor unions, the legal environment of labor relations, union organizing campaigns and the collective bargaining process.
Prerequisite(s): ECON 201 -ECON 202 .
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MGT 350 - Human Resource Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
Personnel principles, functions and practices, relating to managing human resources in organizations, the development of personnel practices and currently accepted practices in personnel management.
Prerequisite(s): MGT 300 or MGT 301 or SPMG 290 .
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MGT 405 - Leadership
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
A study of the major theories of leadership with references to application of these theories. Prereq. : Junior standing or permission of instructor.
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MGT 412 - Service Operations Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
A study of operations management specific to the service sector. Emphasis is on formulating service strategy, designing and improving the service delivery system, and matching supply and demand in service operations. Topics include strategic positioning and service strategy, internet strategy, environmental strategy, new service development, managing service experiences, front- and back-office interface, offshoring and outsourcing, analyzing processes, service quality, yield management, inventory management, and waiting time management.
Prerequisite(s): MGT 310 or INEG 310 .
Crosslisted With: INEG 412
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MGT 425 - Intrepreneurship
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Contemoprary issues in integration of creativity, innovation and technology in small and large organizations. This will include development of research and development options and new systems, products and services within existing organizations.
Prerequisite(s): Junior standing or permission of instructor.
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MGT 430 - Quality Management in Business
Credit(s): 3
When Offered: As Needed
A study of the continuous improvement process utilized in the management of quality in both production and service organizations. Emphasis will be placed on the involvement of all in the organization in planning, documenting, implementing quality assurance procedures and verifying that goods/services meet specified requirements while satisfying customers. Issues on Quality System Certification processes to meet industry and international standards will also be addressed.
Prerequisite(s): MGT 310 .
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MGT 440 - Staffing and Performance Appraisal
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Analysis of the development of a qualified applicant pool and the selection of the applicants for positions or assignments. Additionally, analysis of establishing written standards of performance criteria and conformance to employment laws.
Prerequisite(s): MGT 350 .
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MGT 450 - Compensation Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
A study of the design and administration of compensation systems. Examination of job analysis, job evaluation, compensation research, pay structure design and employee benefits management.
Prerequisite(s): MGT 350 .
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MGT 461 - International Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
A study of the rapidly changing global environment and the ability of organizations to adapt to these changes. This study of changes includes developing countries, legal and political issues, ethical values and social responsibility, strategic and operational decisions and the role of culture in motivating and building an effective workforce. Students will complete projects and presentations that will demonstrate understanding and application of concepts and theories.
Prerequisite(s): MGT 300 or MGT 301 .
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MGT 462 - Sustainable Management Practices
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
This course investigates the evolving understanding of what it means to manage social systems sustainably, in a world of finite resources and rapid innovation.
Prerequisite(s): Junior standing or instructor’s permission.
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MGT 470 - Training and Development
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Analysis of a systematic process of changing the behavior, knowledge and motivation of present employees to improve the match between employee characteristics and employment requirements.
Prerequisite(s): MGT 350 .
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MGT 471-479 - Topics in Management [topic title]
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Selected topics in management offered on an occasional basis for qualified students. Admission by permission of instructor only.
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MGT 480 - Internship in Management
Credit(s): 3, 6, 2009
Lecture Hours: 3-6
Lab Hours: 0
When Offered: As Needed
Supervised work experience in business establishments, institutions, or other organizations matched to the student’s curriculum. May be repeated for up to a total of nine hours credit.
Prerequisite(s): Departmental approval required; at least junior standing.
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MGT 481 - Independent Study in Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Special research projects undertaken individually under the supervision of the faculty. Maximum credit available for independent study courses is six hours.
Prerequisite(s): Senior standing.
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MGT 482 - Independent Study in Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
Special research projects undertaken individually under the supervision of the faculty. Maximum credit available for independent study courses is six hours.
Prerequisite(s): Senior standing.
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MGT 485 - Internship in Management
Credit(s): 3, 6, 2009
Lecture Hours: 3-6
Lab Hours: 0
When Offered: As Needed
Supervised work experience in business establishments, institutions, or other organizations matched to the student’s curriculum. May be repeated for up to a total of nine hours credit. Pass/Fail
This course will be graded as pass/fail.
Prerequisite(s): Departmental approval required; at least junior standing.
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MGT 490 - Business Policy
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
A capstone course focusing on policy, strategy and the integration of all business functional areas, including analysis of the implications and relevance of social, ethical, environmental, competitive and international considerations for top-level organizational decision making. Students are required to write case reports and give oral presentations. This course may be taken only by students majoring in business disciplines. Students must take this course during their last semester of study.
Prerequisite(s): ACCT 201 , ACCT 202 ; BLAW 201 or BLAW 301 ; ECON 201 , ECON 202 ; FIN 301 ; INFS 310 or ACCT 461 ; INFS 351 ; MGT 300 , MGT 310 ; MKTG 301 .
Corequisite(s): BADM 490 .
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MGT 491 - Current Issues in Human Resource Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Seminar in current issues in the human resource environment. Students are required to write reports, develop solutions for contemporary human resource issues and give oral presentations.
Prerequisite(s): Departmental approval required; MGT 350 .
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Marketing |
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MKTG 105 - Introduction to Marketing
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: Fall, Spring
A course designed to acquaint students with the role of marketing in society. Brief introduction to activities involved in product planning, distribution, promotion and pricing. Students may not take this course for credit after Principles of Marketing (MKTG 301 ).
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MKTG 205 - Business Tools and Technologies in Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Summer
Provides intermediate and advanced, hands-on education in word processing, presentation, spreadsheet, database, social media, electronic communication, and other technologies that are commonly used in marketing and other business professions. Students will learn the capabilities and efficiencies of these tools for communicating with internal and external stakeholders. Specific emphasis will also be placed on effective and professional use of these technologies.
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MKTG 301 - Principles of Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
Introduction to the complexity of the modern marketing system-why it is essential and how it performs. Identification and examination of business activities involved in the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organization objectives.
Prerequisite(s): MATH 110 or higher, ECON 201 or ECON 202 , have earned a minimum of 45 hours credit.
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MKTG 302 - Personal Selling
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall - Odd, Spring, Summer - Even
Theories, concepts and practices essential for successful application of the personal selling function. Attention to sales-force management and sales-presentation techniques.
Prerequisite(s): Junior standing.
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MKTG 310 - Retailing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring, Summer
A study of the fundamentals of successful retail strategic management and merchandising. Topics addressed will include a consideration of the current retail environment, retail performance evaluation, store location decisions, merchandise management, store management and operations, store layout and visual merchandising.
Prerequisite(s): MKTG 301 and either ACCT 201 or 300.
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MKTG 320 - Consumer Behavior
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
An analysis of consumer buying behavior, including attitudes, perception, learning, involvement, personality, culture and subculture, reference group and family influence and group communication. These are studied in the context of marketing decision-making, particularly decisions about market segmentation, product positioning, advertising and research.
Prerequisite(s): MKTG 301 .
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MKTG 330 - Advertising and Promotion Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Summer
Study of the theory and practice of advertising and other promotion mix elements as they relate to the development of an integrated marketing communication program. Application of advertising theory to current advertisements. Emphasis on the use of advertising and the promotion mix in developing marketing strategy from a managerial perspective.
Prerequisite(s): MKTG 301
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MKTG 340 - Logistics Supply Chain Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring, Summer
An introduction to logistics management. A study of the decisions involved in the flow and storage of goods, services and information from supplier to the end user. Topics include purchasing and materials management, transportation decisions, quality, customer satisfaction and the nature of relationships between firms within the channel of distribution.
Prerequisite(s): Junior standing.
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MKTG 350 - Service Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Summer - Even
A study of marketing concepts and the extension of the marketing management process beyond the traditional role in the physical products area. To develop an understanding of the creative translation required in the supplemental and core marketing mix for services. Emphasis on the development of marketing strategy and analysis of the distinctive aspects of service marketing, including the role of internal relationships.
Prerequisite(s): MKTG 301 .
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MKTG 360 - Marketing Research
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
A study of marketing research as an aid to marketing decision making. Emphasis will be placed on problem defining, data collection and analysis of data applied to the solution of marketing problems. Students are required to develop and present written marketing research reports and make oral presentations.
Prerequisite(s): Junior standing.
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MKTG 370 - Marketing International Travel Study
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: Not regularly offered. (as needed)
A combination of travel and study experiences designed to enrich students’ knowledge of International Marketing. Emphasizing the problems and decisions facing marketers of international businesses, the environment in which these businesses operate and ways of coordinating marketing in diverse markets. Particular emphasis is placed upon recognition of relevant cultural factors which affect marketer’s decisions. Topics, prerequisites and course requirements announced in advance.
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MKTG 371 - Forensic Marketing
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: Fall, Spring
The study of the marketing failures which is beyond the traditional method of studying business or product success. The flawed development of marketing strategy which resulted in mistakes and failures will be analyzed. Emphasis on marketing decision making in a changing environment. A lecture/case analysis/ seminar format will be used.
Prerequisite(s): MKTG 301 .
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MKTG 372 - Sports Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Addresses the application of strategic marketing and the traditional “four Ps” of marketing (Product, Place, Promotion, Price) within the sports industry. Topics include an examination of internal and external forces that impact sports marketing strategy development, market research, sports consumers and target market selection decisions. Students may not receive credit for both MKTG 372 and MKTG 373.
Prerequisite(s): MKTG 105 and SPMG 305; or MKTG 301 .
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MKTG 374 - Marketing and Society
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: As Needed
This course examines the interaction between marketing and society. The scope of marketing as a manager’s tool for achieving business goals in enlarged and placed in the context of the goals of a society. The reactions of society to marketing’s role in the economy are introduced, such as consumer responses or public policies. The roles of marketing in diffusing social goods as well as the de-marketing of social “bads” are considered.
Prerequisite(s): MKTG 301 or consent of instructor.
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MKTG 375 - Travel and Tourism Marketing
Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: As Needed
An examination of marketing applications within the travel and tourism industry. Topics include tourist market segmentation, intermediaries and distribution channels within travel and tourism, the tourism “product” (transportation, accommodations, attractions and entertainment, destinations) and service quality.
Prerequisite(s): MKTG 301 .
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MKTG 376 - Executive in Residence Seminar
Credit(s): 2
Lecture Hours: 2
Lab Hours: 0
When Offered: Spring
This course features interaction with business practitioners. Students will participate in small group discussions and hear presentations on current business topics. Course may be repeated once for credit.
Prerequisite(s): MKTG 301 ; MGT 301 or MGT 300 ; FIN 301 .
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MKTG 377 - Events Planning
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Principles of events planning within organizations are discussed using a combination of lecture and real-world event planning projects. The course covers event definition, client expectation definition and refinement, design selection, site selection, planning and production timelines, and event management, as they apply to marketing and event promotions.
Prerequisite(s): Junior standing.
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MKTG 410 - International Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer
Emphasis on the problems and decisions facing managers of international marketing across national boundaries, the environment in which international marketing takes place and ways of integrating and coordinating marketing programs in many diverse markets.
Prerequisite(s): MKTG 301 .
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MKTG 430 - E-Commerce Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
This course is a study of the foundations of doing business in a networked economy. Electronic commerce (E-commerce) can be defined as technology-mediated exchanges between parties as well as the electronically based intra-or inter-organizational activities that facilitate such exchanges. Focus is on what a future practitioner needs to know about Internet infrastructure, online consumer behavior, strategy formulation and implementation, technology concepts and public policy issues in order to make effective business decisions. Emphasis is on strategy and marketing issues in a technology-mediated environment, which are presented and compared with the “offline” economy.
Prerequisite(s): Junior standing.
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MKTG 440 - Marketing, Business and Environmental Ethics
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
To develop the ability to recognize ethical issues in business and the interrelationship of business ethics and social responsibility. To present guidelines and a framework which is designed to identify and analyze ethical issues in organizations. To CRITICALLY assess the different ethical theories used in business decisions and to consider individual diversity of values. To examine the consequences of individual business ethical situations through VCR and case analysis.
Prerequisite(s): MKTG 301 .
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MKTG 450 - Business to Business Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Exploration of the environment that businesses operate within when marketing to other businesses or distribution channel members. Includes an emphasis on organizational purchasing behavior, the global nature of the business marketplace and the processes involved in understanding, creating and delivering value for business customers. Dynamics of the marketing mix, strategy development and buyer-seller relationships are studied within this environment. Application oriented through the use of case analysis and/or computer simulation. Emphasis on group work and communication skills.
Prerequisite(s): MKTG 301 .
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MKTG 460 - Social Media and Digital Marketing
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
An examination of the concepts, strategies and applications involved in social media and digital marketing, including social media strategy, planning, audits and metrics, advertising on social media, paid search and digital analytics. Measurability, accountability, list and database management and the integration of social media and digital marketing programs into the promotion mix and the marketing mix with an emphasis on marketing strategy.
Prerequisite(s): MKTG 205 , MKTG 301 .
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MKTG 465 - Marketing Management
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Application of analytical skills and strategic perspective in the development and implementation of marketing strategy and plans in a competitive environment. Emphasis on marketing concepts, competitive decision making, the development of marketing strategy and plans and group interactions in a changing environment.
Prerequisite(s): MKTG 301 , MGT 301 , ACCT 201 , and senior standing.
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MKTG 470 - Marketing Channels
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed
This course explains how to build, modify, and maintain efficient and effective channel structures and helps to improve ability to use the already acquired knowledge in practice using case study.
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MKTG 471-476 - Current Topics in Marketing
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: As Needed
Selected topics in marketing offered on an occasional basis.
Prerequisite(s): MKTG 301 .
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MKTG 480 - Internship in Marketing
Credit(s): 1-9
Lecture Hours: 1-9
Lab Hours: 0
When Offered: As Needed
Supervised work experience in business establishments, institutions, or other organizations matched to the student’s curriculum. May be repeated for up to a total of nine hours credit.
Prerequisite(s): Approval of the department chair and marketing faculty.
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MKTG 481 - Independent Study in Marketing
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: As Needed
Special research projects undertaken individually under the supervision of the faculty. Maximum credit available for independent study courses is six hours.
Prerequisite(s): Senior standing.
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MKTG 482 - Independent Study in Marketing
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: As Needed
Special research projects undertaken individually under the supervision of the faculty. Maximum credit available for independent study courses is six hours.
Prerequisite(s): Senior standing.
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Mathematics |
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MATH 100 - Essentials of Algebra I
Credit(s): 4
Lecture Hours: 3
Lab Hours: 2
When Offered: Fall, Spring
Functions and their graphs (including polynomial, rational, exponential, and logarithmic), exponents, roots, radicals, rational expression, factoring polynomials, zeroes of polynomials, solutions of linear and nonlinear equations and inequalities, systems of equations and inequalities, matrices and determinants, inverse functions. In order to proceed to MATH 110 , students must complete MATH 100 with a grade of C or better. MATH 100 may not be substituted for MATH 110 . MATH 100 cannot be used to satisfy the general education requirement. Credit may not be received for both MATH 100-MATH 110 and MATH 140 .
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MATH 110 - Essentials of Algebra II
Credit(s): 4
Lecture Hours: 3
Lab Hours: 2
When Offered: Fall, Spring
Functions and their graphs (including polynomial, rational, exponential, and logarithmic), exponents, roots, radicals, rational expression, factoring polynomials, zeroes of polynomials, solutions of linear and nonlinear equations and inequalities, systems of equations and inequalities, matrices and determinants, inverse functions. In order to proceed to MATH 110, students must complete MATH 100 with a grade of C or better. MATH 100 may not be substituted for MATH 110. MATH 100 cannot be used to satisfy the general education requirement. Credit may not be received for both MATH 100 -110 and MATH 140 .
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MATH 130 - The Nature of Mathematics
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Selected topics from algebra, geometry, number theory, logic, probability, statistics, management science, finance, computing and numerical techniques. Modeling and problem solving techniques will be illustrated to give students insight into what mathematics is, what mathematics attempts to accomplish and how mathematics is used to solve real life problems. May not be used to satisfy degree requirements for the B. S. degree. May not be taken for credit by any student who has successfully completed a higher-numbered mathematics course.
Prerequisite(s): One unit of high school geometry, two units of high school algebra, and a satisfactory score on the placement test OR completion of MATH 100 with a grade of C or better. .
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MATH 140 - Precalculus College Algebra
(TBR: MATH 1710)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Functions (e. g. , polynomial, exponential and logarithmic). Zeroes of polynomials. Solutions of systems of equations and inequalities. Selected topics from algebra such as matrices and determinants and arithmetic and geometric sequences. Credit may not be received for both MATH 140 and MATH 100 -110.
Prerequisite(s): Two units of high school algebra, and appropriate mathematics placement.
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MATH 160 - Calculus for Business and Life Sciences
(TBR: MATH 1830)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Average and instantaneous rates. The derivative and its application to curve tracing and max-min theory. Antiderivative, area under a curve, fundamental theorem. Natural logarithm and its application to interest, growth and decay.
Prerequisite(s): Appropriate mathematics placement or a grade of C or better in MATH 110 or MATH 140 or MATH 185 .
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MATH 170 - Precalculus Trigonometry
(TBR: MATH 1720)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Trigonometric functions, identities, graphs, equations, harmonic motion, trigonometric form of complex numbers, vectors, dot product, and conic sections. Applications of trigonometric functions. Credit may not be received for both MATH 170 and MATH 185 .
Prerequisite(s): EITHER two units of high school algebra, one unit of high school geometry, and appropriate mathematics placement OR completion of MATH 110 or MATH 140 with a grade of C or better.
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MATH 185 - Precalculus
Credit(s): 5
Lecture Hours: 5
Lab Hours: 0
When Offered: Fall, Spring
Algebraic properties of real numbers. Solutions of equations and inequalities. Logarithmic and exponential equations. Survey of conics. Trigonometric functions, identities, graphs and equations. Trigonometric applications. Credit may not be received for MATH 100 -MATH 110 or MATH 140 or MATH 170 after completing MATH 185 and credit may not be received for MATH 185 after completing MATH 100 -MATH 110 or MATH 140 or MATH 170 .
Prerequisite(s): Two units of high school algebra, one unit of high school geometry, and appropriate mathematics placement.
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MATH 191 - Principles of Mathematics
(TBR: MATH 1410-1420)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Algorithms for four basic operations, systems of whole numbers and integers. Relations and functions. Greatest common factor and least common multiple. Fractions, decimals, percent, ratio and proportion. Statistics and probability. Metric system, measurement, area, volume, informal plane and solid geometry. These are manipulative and activity based courses. Courses must be taken in sequence.
Prerequisite(s): MATH 100 -MATH 110 or MATH 140 or MATH 185 or MATH 251 .
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MATH 192 - Principles of Mathematics
(TBR: MATH 1410-1420)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Algorithms for four basic operations, systems of whole numbers and integers. Relations and functions. Greatest common factor and least common multiple. Fractions, decimals, percent, ratio and proportion. Statistics and probability. Metric system, measurement, area, volume, informal plane and solid geometry. These are manipulative and activity based courses. Courses must be taken in sequence.
Prerequisite(s): MATH 100 -MATH 110 or MATH 140 or MATH 185 or MATH 251 .
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MATH 210 - Elementary Statistics and Probability
(TBR: MATH 1530)
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring
Descriptive measures, elementary probability, sampling, random variables. Discrete probability distributions, normal probability distributions and introduction to inference theory.
Prerequisite(s): MATH 100 -MATH 110 , or MATH 130 , or MATH 140 , or MATH 170 , or MATH 185 , or MATH 251 or appropriate mathematics placement.
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MATH 210H - Honors Elementary Statistics and Probability
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Descriptive measures, elementary probability, sampling, random variables. Discrete probability distributions, normal probability distributions and introduction to inference theory. Limited class size allowing in-depth discussions, projects, and presentations.
Prerequisite(s): MATH 140 , or MATH 170 , or MATH 185 , or MATH 251 , or appropriate mathematics placement; AND ACT composite score of 28 or above or departmental approval.
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MATH 251 - Calculus I
(TBR: MATH-1910-1920)
Credit(s): 4
Lecture Hours: 4
Lab Hours: 0
When Offered: Fall, Spring
Limits and continuity. Derivatives and integrals of polynomial, exponential, logarithmic, trigonometric and hyperbolic functions. Techniques of integration, conics, parametric and polar equations, indeterminate forms and improper integrals. Infinite series, including Taylor’s series. Must be taken in sequence. A grade of C or better in MATH 251 is required to enroll in MATH 252 .
Prerequisite(s): Either two units of high school algebra, one unit high school geometry, 1/2 unit high school trigonometry, and appropriate mathematics placement OR completion of EITHER MATH 170 with a grade of C or better OR MATH 185 with a grade of C or better.
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MATH 251H - Honors Calculus I
Credit(s): 4
Lecture Hours: 4
Lab Hours: 0
When Offered: Fall
Limits and continuity. Derivatives and integrals of polynomial, exponential, logarithmic, trigonometric and hyperbolic functions. Applications of differentiation and integration. Limited class size allowing in-depth discussions, projects, and presentations.
Prerequisite(s): Appropriate mathematics placement AND either ACT composite score of 28 or above or departmental approval.
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MATH 252 - Calculus II
(TBR: MATH-1910-1920)
Credit(s): 4
Lecture Hours: 4
Lab Hours: 0
When Offered: Fall, Spring
Limits and continuity. Derivatives and integrals of polynomial, exponential, logarithmic, trigonometric and hyperbolic functions. Techniques of integration, conics, parametric and polar equations, indeterminate forms and improper integrals. Infinite series, including Taylor’s series. Must be taken in sequence. A grade of C or better in MATH 251 is required to enroll in MATH 252.
Prerequisite(s): Either two units of high school algebra, one unit high school geometry, 1/2 unit high school trigonometry, and appropriate mathematics placement OR completion of EITHER MATH 170 with a grade of C or better OR MATH 185 with a grade of C or better.
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MATH 291 - Special Topics in Mathematics
Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: As Needed
Lectures and/or lab work relating to specialized topics in mathematics. Course may be repeated with total credits not to exceed six (6) hours. Pass/Fail
May be offered on a Pass/Fail basis.
Prerequisite(s): Departmental approval.
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MATH 310 - Linear Algebra
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring
Vectors, matrices, systems of linear equations, determinants, inverses of matrices, vector spaces, linear transformations, eigenvalues and eigenvectors.
Prerequisite(s): MATH 160 or MATH 251 or MATH 314 .
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MATH 314 - Foundations of Mathematics
Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall
Proof techniques, sets, propositional calculus, functions, relations and properties of integers.
Prerequisite(s): MATH 251 or departmental approval.
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MATH 315 - Mathematics and Statistics Career Preparation
Credit(s): 1
Lecture Hours: 2
Lab Hours: 0
When Offered: Spring
Formal mathematical and statistical written and verbal communication including, but not limited to, preparing presentations and written papers in the mathematical and statistical sciences. Assistance in preparing resumes and the various requirements, procedures, and guidelines of graduate school applications.
Prerequisite(s): MATH 314 and MATH 320 .
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