MKTG 465 - Marketing Management

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring

Application of analytical skills and strategic perspective in the development and implementation of marketing strategy and plans in a competitive environment. Emphasis on marketing concepts, competitive decision making, the development of marketing strategy and plans and group interactions in a changing environment.

Prerequisite(s): MKTG 301, MGT 301, ACCT 201, and senior standing.