AGEC 430 - The Economics of Wine, Beer, and Spirits

Credit(s): 3
When Offered: As Needed

This is an applied economics course examining world markets for alcoholic beverages - primarily wine, but also the beer and spirits industries and others. It will explore the economics and geography of wine/beer/spirits production and marketing. The course will incorporate lectures, readings, discussions, and experiential learning opportunities. It will focus on (1) history, with substantial emphasis on international trade; (2) marketing, with substantial emphasis on industrial organization and branding; and (3) current issues in the market for alcoholic beverages. The course will be an application of concepts from various economic subdisciplines, including microeconomics, international economics, game theory, industrial organization, and environmental economics, among others. The primary emphasis of the class (wine, beer, or spirits) may vary by semester/instructor, with the prominent focus and lecture topics shifting in each iteration.

Prerequisite(s): AGEC 110 or ECON 202