MKTG 301 - Principles of Marketing

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer

Introduction to the complexity of the modern marketing system-why it is essential and how it performs. Identification and examination of business activities involved in the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organization objectives.

Prerequisite(s): MATH 110 or higher, ECON 201 or ECON 202, have earned a minimum of 45 hours credit.