MMSC 425 - Strategic Communication Campaigns

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall

Examination and application of the principles of strategic communication campaign design. Students plan and design communication campaigns for a real client as a major component of the course. Topics cover the integrated use and design of traditional advertising, public relations, social, and non-traditional media to accomplish communication objectives.

Prerequisite(s): MMSC 110, MMSC 202, MMSC 203, and MMSC 204 or permission of instructor.
Crosslisted With: COMM 625