Marketing, B.S.B.A.

The goal of the marketing curriculum (4620) is to provide students the skills and knowledge to create, communicate, deliver, and exchange offerings that are valued by customers and other stakeholders.

Marketing majors may pursue careers in advertising and promotions management, business-to-business sales and sales management, marketing research, retail management, product development and brand management, fundraising, and strategic marketing management. Through a variety of electives, such as event planning, social media marketing, sports marketing, e-commerce, services marketing, and travel and tourism marketing, majors can customize their curriculum to uniquely position themselves for the job market or business ownership, or design their degree toward areas such as banking, healthcare marketing, sports marketing, event planning, and e-marketing.

The focus on communication, interpersonal skills, technology, and research methods also makes the marketing degree excellent preparation for graduate work in law, business, and other disciplines.

Bachelor of Business Administration General Education

Course Requirements for Major

*Students cannot take MKTG 105 for credit after having had MKTG 301 . Students who have completed MKTG 301 may substitute 1 credit hour of upper-division business elective for MKTG 105 .

MKTG 105 - Introduction to Marketing Credit(s): 1 *
MKTG 320 - Consumer Behavior Credit(s): 3
MKTG 330 - Advertising and Promotion Management Credit(s): 3
MKTG 360 - Marketing Research Credit(s): 3
MKTG 465 - Marketing Management Credit(s): 3
MKTG 302 - Personal Selling Credit(s): 3
OR
MKTG 340 - Logistics Supply Chain Management Credit(s): 3
OR
MKTG 450 - Business to Business Marketing Credit(s): 3
Upper-division Marketing Electives Credit(s): 9
Upper-division Business Electives Credit(s): 5

Total Hours: 30

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