Marketing: Strategic Marketing Concentration (4621), B.S.B.A.

Bachelor of Science in Business Administration (B.S.B.A.)

The UT Martin Bachelor of Science in Business Administration (B.S.B.A.) consists of credit hours in these main areas: General Education, Business Core, Major Core, Concentration (if any) and Electives (if any).

General Education credit hours are common across all UT Martin majors.
Business Core credit hours are common across all UT Martin business majors (i.e., Accounting, Finance, Economics, Management, Marketing, and Information Systems).
Major Core credit hours are specific to the business major.
Concentration credit hours are specific to particular majors requiring concentrations. If a concentration is not required of a major, no hours will be required for this area.
Elective hours will equal as many hours as necessary to reach a total of 120 credit hours. For example, a student who chooses a General Education course that also satisfies a Business Core requirement will enjoy additional elective hours allowing more personalized options for courses.

The following table summarizes the minimum allocation of credit hours in these main areas.

CATEGORY	CREDIT HOURS
General Education	38
Business Core	45
Major Core / Concentration (if any) *	33
Electives *	4
MINIMUM TOTAL	120

* Each major / concentration uses the above table except Major of “Management” with Concentration of “Sport Business.”

For more information about business majors, contact:

College of Business and Global Affairs
Undergraduate Services
Business Administration Building Room 107
cbgaundergradservices@utm.edu
(731) 881-7208

University Degree Requirements

Each student earning a B.S.B.A. degree at UT Martin:

Must earn a minimum of 120 credit hours.
Must earn a minimum of 30 credit hours at UT Martin.
Must earn a minimum of 60 credit hours at an accredited four-year institution.
Must have a minimum overall GPA of 2.0.
Must have a minimum institutional GPA of 2.0.
Must meet all General Education Requirements.
Must meet all Business Core Requirements (see specific information noted in that section).
Must meet all Major Core Requirements (see specific information noted in that section).
Must meet all Elective Requirements (see specific information noted in that section).
Must meet all Exit Exam Requirements including General Education Exam and Major Field Test
Must meet any documented entrance deficiencies noted upon admission into UT Martin.
Must meet OR be subjected to mandatory placement requirements.
Must not exceed eight (8) semester hours of physical activity courses to count toward degree requirements. (ONLY two (2) physical activity courses may be taken for credit during any given semester.)

Coursework Required for the Degree

General Education Core Curriculum Requirements

Note to students: Some degree programs include required courses for the Business Core or the Major Core that are also options within the University-Wide General Education Requirements. If a student completes a course that simultaneously satisfies both a requirement for the Business Core or the Major Core and a requirement for the University-Wide General Education Requirements, then the student may need to complete additional elective coursework to meet the minimum number of credit hours (i.e., 120 credit hours) required for the degree.

Business Core Requirements (45 credit hours)

Business Core Requirements are imposed on every UT Martin business major (i.e., Accounting, Economics, Finance, Information Systems, Management, and Marketing) as follows:

Courses numbered in the 100 and 200 series are normally taken during the first two years of study.
Courses in the 300 and 400 series are upper-division courses taken during the second two years of study.
A minimum of 50% of the business core, major core, and concentration (if a concentration is required) courses required for graduation must be taken at UT Martin.
A student wishing to graduate with honors must earn at least 60 semester hours from UT Martin.
To graduate with a B.S.B.A. degree, students must have at least a 2.00 cumulative grade point average and no more than two (2) grades of D in Business Core courses.
With prior approval from their department chair or dean, students may apply a maximum of nine (9) hours of upper division business coursework from another university to satisfy any combination of Business Core or Major Core Requirements. Students should work closely with their academic advisor to apply the UD transfer courses that best fit their academic and career goals. MGT 490 must be taken at UT Martin.

Business Core Course Requirements

Business Core Requirements consist of the following fifteen (15) courses / categories:

All B.S.B.A. students must take these courses:

ACCT 201 - Accounting Information for Decision Making I Credit(s): 3
(a minimum grade of C is required)
ACCT 202 - Accounting Information for Decision Making II Credit(s): 3
(Accounting majors must earn a minimum grade of C)
BADM 301 - Business Analytics Credit(s): 3
BCOM 351 - Business Communication Credit(s): 3
BLAW 301 - Business Law I Credit(s): 3
ECON 201 - Principles of Macroeconomics Credit(s): 3
(may also satisfy 3 hours of Social and Behavioral Sciences in the General Education requirements)
ECON 202 - Principles of Microeconomics Credit(s): 3
(may also satisfy 3 hours of Social and Behavioral Sciences in the General Education requirements)
FIN 301 - Managerial Finance Credit(s): 3
MATH 210 - Elementary Statistics and Probability Credit(s): 3
(may also satisfy 3 hours of Mathematics in the General Education requirements)
MGT 310 - Operations Management Credit(s): 3
MKTG 301 - Principles of Marketing Credit(s): 3
MGT 490 - Business Policy Credit(s): 3
(This course must be taken at UT Martin and in the semester immediately before a student’s graduation)
Choose an introductory Management course from the following based on your major:
MGT 300 - Management and Behavior Credit(s): 3
(for every business major except Sport Business)
SPMG 300 - Advanced Sport Business and Administration Credit(s): 3
(required for Sport Business concentration only)
Choose one of the following technology courses based on your major and in consultation with your advisor:
ACCT 461 - Accounting Information Systems Credit(s): 3
(required for all Accounting majors; a minimum grade of C is required for Accounting majors)
INFS 310 - Management Information Systems Credit(s): 3
MMSC 322 - Basic Publication Design Credit(s): 3
(an option for Marketing majors only)
MMSC 323 - Basic Web Design Credit(s): 3
(an option for Marketing majors only)
Choose one of the following international courses (Total Credit(s): 3)
Any international travel study course
Any French, Spanish, German, Japanese or Portuguese language course
ACCT 471 - Research in International Accounting Theory Credit(s):
ECON 321 - International Economics Credit(s): 3
ECON 333 - International Business Credit(s): 3
FIN 332 - International Finance Credit(s): 3
GEOG 151 - Introduction to Regional Geography: North America, Europe and Russia Credit(s): 3
GEOG 152 - Introduction to Regional Geography: Asia, Africa and Latin America Credit(s): 3
GEOG 202 - Introduction to Cultural Geography Credit(s): 3
IDST 250 - Foundations in Canadian Studies Credit(s): 3
MGT 461 - International Management Credit(s): 3
MKTG 410 - International Marketing Credit(s): 3
POSC 230 - Introduction to World Politics Credit(s): 3
POSC 321 - International Relations Credit(s): 3
POSC 322 - American Foreign Policy Credit(s): 3
POSC 341 - Survey of Comparative Politics Credit(s): 3
POSC 423 - International Organizations and Law Credit(s): 3

Major in Marketing (4620)

The goal of the marketing curriculum (4620) is to provide students the skills and knowledge to create, communicate, deliver, and exchange offerings that are valued by customers and other stakeholders.

Marketing majors may pursue careers in advertising and promotions management, professional sales, marketing research, retail management, product development and brand management, fundraising, and strategic marketing management. Through a variety of electives, such as event planning and corporate promotions, social media and digital marketing, and services marketing, majors can choose between two concentrations and can customize their curriculum to uniquely position themselves for the job market or business ownership, or design their degree toward their own unique areas of interest.

The focus on communication, interpersonal skills, technology, and research methods also makes the marketing degree excellent preparation for graduate work in law, business, and other disciplines.

Major Core Course Requirements for Marketing (12 credit hours)

MKTG 205 - Business Tools and Technologies in Marketing Credit(s): 3
MKTG 320 - Consumer Behavior Credit(s): 3
MKTG 360 - Marketing Research Credit(s): 3
MKTG 465 - Strategic Marketing and Metrics Credit(s): 3
In addition to these 12 hours, students must also complete either the Strategic Marketing Concentration (4621) or the Professional Sales Concentration (4622).

Concentration in Strategic Marketing (4621)

Course Requirements for Strategic Marketing Concentration:

Upper Division Marketing Electives (15 Hours)

Choose 15 hours from any 300-level or 400-level Marketing courses.

Upper Division Business Electives (6 Hours)

Choose 6 hours from any 300-level or 400-level courses chosen from Accounting, Business Administration, Business Law, Economics, Finance, Information Systems, Management, Marketing, and/or Sport Management. Courses chosen to satisfy the 15 hours of upper division marketing electives will not count toward the 6 hours of business electives.

Electives (4+ credit hours)

Completing the General Education requirements, Business Core Requirements, and Major Core /Concentration Requirements should allow a student to have four (4) or more credit hours in free electives. These electives can be taken in any business or non-business course. Regarding physical activity courses, a student is limited to a maximum of eight (8) semester hours of physical activity courses to count toward degree requirements (imposed even if student seeks double degree) with only two (2) physical activity courses to be taken for credit during any given semester.