Mass Media and Strategic Communication: Strategic Communication & Public Relations Concentration (2424), B.M.M.S.C.

Concentration Requirements (18 hours)

MMSC 326 - Principles of Public Relations Credit(s): 3
MMSC 327 - Public Relations Techniques Credit(s): 3
MMSC 329 - Public Relations Strategy and Implementation Credit(s): 3
MMSC 425 - Strategic Communication Campaigns Credit(s): 3
MMSC 491 - Communication Law and Ethics Credit(s): 3
MMSC 493 - Senior Portfolio Credit(s): 1
MMSC 494 - Senior Seminar in MMSC Credit(s): 2

WRAPP Electives (36 hours)

Required courses for the concentration cannot be used as WRAPP electives.

Writing Electives

Choose 6 hours of adviser-approved MMSC writing courses from the list below, depending on career goals. Students can also choose other department-approved writing courses outside of MMSC. All prerequisites must be met for selected elective courses.

MMSC 200 - Introduction to Media Writing Credit(s): 3
MMSC 305 - Copy Editing Credit(s): 3
MMSC 315 - Broadcast Media Writing Credit(s): 3
MMSC 320 - Writing Features Credit(s): 3
MMSC 327 - Public Relations Techniques Credit(s): 3

Research and Information Management Electives

Choose 6 hours of adviser-approved MMSC research and information management courses from the list below, depending on career goals. Students can also choose other department-approved research and information management courses outside of MMSC. All prerequisites must be met for selected elective courses.

Must include three hours from MMSC 328

MMSC 306 - Introduction to Research & Information Management Credit(s): 3
MMSC 328 - Public Relations Research Credit(s): 3

Audience and Strategy Electives

Choose 12 hours of MMSC audience and strategy courses from the list below, depending on career goals. Students can also choose other department-approved audience and strategy courses outside of MMSC. All prerequisites must be met for selected elective courses.

MMSC 100 - Survey of Mass Media Credit(s): 3
MMSC 240 - Introduction to Media Design and Public Relations Credit(s): 3
MMSC 311 - Interpersonal Communication Credit(s): 3
MMSC 326 - Principles of Public Relations Credit(s): 3
MMSC 329 - Public Relations Strategy and Implementation Credit(s): 3
MMSC 332 - Small Group Communication Credit(s): 3
MMSC 334 - International Public Relations Credit(s): 3
MMSC 337 - Argumentation and Debate Credit(s): 3
MMSC 338 - Non-Profit Public Relations Credit(s): 3
MMSC 339 - Crisis Communication Credit(s): 3
MMSC 340 - Film Appreciation Credit(s): 3
MMSC 399 - Special Topics in Communications Credit(s): 3
MMSC 356 - Communication in Professional Environments Credit(s): 3
MMSC 405 - Social Media Management Credit(s): 3
MMSC 420 - Broadcast Management and Sales Credit(s): 3
MMSC 425 - Strategic Communication Campaigns Credit(s): 3
MMSC 470 - Intercultural Communication Credit(s): 3

Production and Performance Electives

Choose 6 hours of adviser-approved MMSC production and performance courses from the list below, depending on career goals. Students can also choose other department-approved production and performance courses outside of MMSC.

MMSC 220 - Voice and Diction Credit(s): 3
MMSC 321 - Principles of Media Design Credit(s): 3
MMSC 322 - Basic Publication Design Credit(s): 3
MMSC 323 - Basic Web Design Credit(s): 3
MMSC 336 - Advanced Web and Multimedia Design Credit(s): 3
MMSC 341 - Photojournalism Credit(s): 3
MMSC 350 - Radio Production Credit(s): 3
MMSC 355 - Broadcast Performance Credit(s): 3
MMSC 360 - Television Production Credit(s): 3
MMSC 363 - Digital Storytelling Credit(s): 3
MMSC 365 - Electronic Field Production Credit(s): 3
MMSC 370 - Broadcast News Credit(s): 3
MMSC 399 - Special Topics in Communications Credit(s): 3
MMSC 410 - Advanced Media Design Credit(s): 3
MMSC 455 - Digital Media Production for Corporate Environments Credit(s): 3
MMSC 460 - Broadcast Producing and Directing Credit(s): 3

Professional Readiness Electives

Choose 6 hours of adviser-approved MMSC professional readiness courses from the list below, depending on career goals. Students can also choose other department-approved professional readiness courses outside of MMSC. All prerequisites must be met for selected elective courses.

Travel study courses approved by the department may count toward the Professional Readiness requirement.

Must include 3 hours of MMSC 475

MMSC 475 - Internship in Communications Credit(s): 3

Professional Enhancement Electives

Choose 9 hours from any MMSC courses not used as WRAPP electives or adviser-approved courses outside the department that provide additional knowledge or training. No more than six hours may be applied at the 100 and 200 levels. All prerequisites must be met for selected elective courses.