The goal of the marketing curriculum (4620) is to provide students the skills and knowledge to create, communicate, deliver, and exchange offerings that are valued by customers and other stakeholders.
Marketing majors may pursue careers in advertising and promotions management, business-to-business sales and sales management, marketing research, retail management, product development and brand management, fundraising, and strategic marketing management. Through a variety of electives, such as event planning, social media marketing, sports marketing, e-commerce, services marketing, and travel and tourism marketing, majors can customize their curriculum to uniquely position themselves for the job market or business ownership, or design their degree toward areas such as banking, healthcare marketing, sports marketing, event planning, and e-marketing.
The focus on communication, interpersonal skills, technology, and research methods also makes the marketing degree excellent preparation for graduate work in law, business, and other disciplines.