2021-22 Undergraduate Catalog 
    
    Dec 26, 2024  
2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 371 - Forensic Marketing


Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: Fall, Spring

The study of the marketing failures which is beyond the traditional method of studying business or product success. The flawed development of marketing strategy which resulted in mistakes and failures will be analyzed. Emphasis on marketing decision making in a changing environment. A lecture/case analysis/ seminar format will be used.

Prerequisite(s): MKTG 301 .