MKTG 370 - Marketing International Travel Study

Credit(s): 1-3
Lecture Hours: 1-3
Lab Hours: 0
When Offered: Not regularly offered. (as needed)

A combination of travel and study experiences designed to enrich students’ knowledge of International Marketing. Emphasizing the problems and decisions facing marketers of international businesses, the environment in which these businesses operate and ways of coordinating marketing in diverse markets. Particular emphasis is placed upon recognition of relevant cultural factors which affect marketer’s decisions. Topics, prerequisites and course requirements announced in advance.