MKTG 350 - Service Marketing

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Summer - Even

A study of marketing concepts and the extension of the marketing management process beyond the traditional role in the physical products area. To develop an understanding of the creative translation required in the supplemental and core marketing mix for services. Emphasis on the development of marketing strategy and analysis of the distinctive aspects of service marketing, including the role of internal relationships.

Prerequisite(s): MKTG 301.