MKTG 372 - Sports Marketing

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring

Addresses the application of strategic marketing and the traditional “four Ps” of marketing (Product, Place, Promotion, Price) within the sports industry. Topics include an examination of internal and external forces that impact sports marketing strategy development, market research, sports consumers and target market selection decisions. Students may not receive credit for both MKTG 372 and MKTG 373.

Prerequisite(s): MKTG 105 and SPMG 305; or MKTG 301.