2019-2020 Undergraduate Catalog 
    
    Nov 21, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 410 - International Marketing


Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer

Emphasis on the problems and decisions facing managers of international marketing across national boundaries, the environment in which international marketing takes place and ways of integrating and coordinating marketing programs in many diverse markets.

Prerequisite(s): MKTG 301 .