MKTG 374 - Marketing and Society

Credit(s): 1
Lecture Hours: 1
Lab Hours: 0
When Offered: As Needed

This course examines the interaction between marketing and society. The scope of marketing as a manager’s tool for achieving business goals in enlarged and placed in the context of the goals of a society. The reactions of society to marketing’s role in the economy are introduced, such as consumer responses or public policies. The roles of marketing in diffusing social goods as well as the de-marketing of social “bads” are considered.

Prerequisite(s): MKTG 301 or consent of instructor.