2019-2020 Undergraduate Catalog 
    
    Nov 15, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 205 - Business Tools and Technologies in Marketing


Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Summer

Provides intermediate and advanced, hands-on education in word processing, presentation, spreadsheet, database, social media, electronic communication, and other technologies that are commonly used in marketing and other business professions. Students will learn the capabilities and efficiencies of these tools for communicating with internal and external stakeholders. Specific emphasis will also be placed on effective and professional use of these technologies.