AGEC 385 - Agribusiness Market Planning

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall

Preparation of an executive summary and presentation of an agribusiness marketing plan. The product can be used for competition at the local and national levels of the National Agri-Marketing Association. The agribusiness marketing plan involves a rigorous examination of a product, its market, the competition, the plan for market development and a financial analysis of the plan’s profitability. May be repeated for up to six hours of credit.