MKTG 450 - Business to Business Marketing

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall

Exploration of the environment that businesses operate within when marketing to other businesses or distribution channel members. Includes an emphasis on organizational purchasing behavior, the global nature of the business marketplace and the processes involved in understanding, creating and delivering value for business customers. Dynamics of the marketing mix, strategy development and buyer-seller relationships are studied within this environment. Application oriented through the use of case analysis and/or computer simulation. Emphasis on group work and communication skills.

Prerequisite(s): MKTG 301.