MKTG 377 - Event Planning and Corporate Promotions

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall

Principles of events planning within organizations are discussed using a combination of lecture and real-world event planning projects. The course covers event definition, client expectation definition and refinement, design selection, site selection, planning and production timelines, and event management, as they apply to marketing and event promotions.

Prerequisite(s): Junior standing.