MKTG 360 - Marketing Research

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Spring, Summer

A study of marketing research as an aid to marketing decision making. Emphasis will be placed on problem defining, data collection and analysis of data applied to the solution of marketing problems. Students are required to develop and present written marketing research reports and make oral presentations.

Prerequisite(s): Junior standing.