MKTG 330 - Advertising and Promotion Management

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Fall, Summer

Study of the theory and practice of advertising and other promotion mix elements as they relate to the development of an integrated marketing communication program. Application of advertising theory to current advertisements. Emphasis on the use of advertising and the promotion mix in developing marketing strategy from a managerial perspective.

Prerequisite(s): MKTG 301