MMSC 405 - Social Media Strategy

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: As Needed

This advanced course examines social media’s role in strategic communication, evaluates current social media platforms and examines industry best practices. Students plan a social media campaign including content strategy, a content calendar, and a measurement plan. Students will utilize industry tools to manage and plan their strategy.

Prerequisite(s): MMSC 110, MMSC 202, MMSC 203, MMSC 204, MMSC 303 and MMSC 304 or MMSC 704 or permission of instructor
Crosslisted With: MMSC 605