COMM 420 - Broadcast Management and Sales

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring

A study of the operation and management of radio and television stations and analysis of station management techniques, departmental organization and personnel practices. An examination of the sales process, the development of presentations and the role played by sales in broadcast stations.

Prerequisite(s): Junior standing, COMM 350 and COMM 360.