MKTG 310 - Retailing

Credit(s): 3
Lecture Hours: 3
Lab Hours: 0
When Offered: Spring, Summer

A study of the fundamentals of successful retail strategic management and merchandising. Topics addressed will include a consideration of the current retail environment, retail performance evaluation, store location decisions, merchandise management, store management and operations, store layout and visual merchandising.

Prerequisite(s): MKTG 301 and either ACCT 201 or 300.