MKTG 730 - Channel Strategy and Business Market Management

Credit(s): 3
Lecture Hours: 3
When Offered: As Needed

An application-oriented study of alternative marketing strategies available to manufacturers, Emphasis on the relationships between channel members, from supplier to end user. Studies will include an investigation of the impact of customer analysis, competitor analysis and marketing mix components on decisions related to channel development and management, channel strategy and organizational marketing. Extensive use of computer simulation and readings.

Prerequisite(s): MKTG 301 or MKTG 710.