2021-22 Graduate Catalog 
    
    May 12, 2024  
2021-22 Graduate Catalog [ARCHIVED CATALOG]

COMM 595 - Introduction to Social Media for Strategic Communication


Credit(s): 3
Lecture Hours: 3
Lab Hours: 3
When Offered: As Needed

This course provides a broad overview of the role media play in the strategic communication process, examines decisions an organization must make when using social media, and introduces students to current social media and social sharing sites.